Influencer Marketing Masterclass


Posted by BIMA

Event info
27 Jun 2019
North West

We would like to invite you to our Influencer Marketing Masterclass in Manchester.

Influencer Marketing is still a relatively new buzzword in the marketing industry but for some brands, this is an integral cornerstone to their marketing strategy. Many brands and agencies have seen some incredible results off the back of influencer led campaigns. For others, this is an fairly unknown marketing technique and perhaps viewed with a slightly cynical eye.

To coincide with World Social Media Day (30th June 2019), we are bringing to Manchester an Influencer Marketing Masterclass. Providing practical industry tips and advice on how to integrate influencer marketing as part of your overall advertising/marketing strategy. As well as debunking the myths surrounding this subject.

The media tends to blanket term ‘influencers’, to which has sparked debate and head scratching as to what influencer marketing actually is. If you think of this term, and the likes of Fyre Festival, Love Island celebrities and cheap teeth whitening products first spring to mind, then we’re here to dispel misconceptions and empower you to consider influencer marketing as a powerful and credible form of marketing.

So how does influencer marketing really work when it comes to your clients? How do you confidently sell this into your existing client base as an additional offering? How do you answer those tricky bottom line questions surrounding influencer marketing? Does it work beyond FMCG/beauty/fashion clients and for the less sexy sectors such as finance or Insurance?

Event speakers

Hayley Walker, Influencer Marketing Co-ordinator, Icelolly.com

Hayley joined holiday price comparison site icelolly.com as the Influencer Marketing Coordinator in October 2017. Since joining she has been involved in several successful influencer campaigns, one of which has been shortlisted for several awards. Alongside her role at icelolly.com, Hayley has also been involved in the influencer landscape over the last 6 years as an award-winning blogger.

Viv Yau, Founder, Bee Influence

Viv is Co-Founder of Manchester’s first dedicated influencer marketing agency, Bee Influence. She comes from an advertising background as an account handler at TBWA\Manchester. She then moved to London to represent the UK’s biggest influencers at Gleam Futures (the agency known for representing Zoella). Viv moved back to Manchester and co-founded Bee Influence aiming to bring her influencer marketing expertise to North West businesses.

Steve Kuncewicz, Partner, BLM

Bio to follow.

Location information

The Hatch

Oxford Road


M1 7ED

Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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