BIMA and Hootsuite Breakfast Roundtable | The importance of employee advocacy


Posted by BIMA

Event info
27 Jun 2019
Riding House Café

What: The latest in BIMA’s renowned breakfast roundtable series, hosted by Hootsuite at the Riding House Café on 27 June - exclusively for marketing leaders and corporate communications professionals at brand-side organisations.

Why: A chance to connect with peers, take part in an open discussion and share insights on how organisations which build social media into a key pillar of their digital development - we are calling ‘socially mature’ - are best placed to reap the rewards from employee advocates.

Who for: Marketing leaders and corporate communications professionals at brand-side organisations.

For discussion: Edelman’s Trust Barometer found that content shared by employees, at every level of an organisation, gets eight times more engagement that corporate content, and is re-shared 25 times more frequently. Social can become a brand safe environment for corporate messaging to reach all employees, from the C-suite to customer facing staff.

And your staff, active and engaged on social media, can make the strongest allies in conveying values and building a reputation as an employee-first brand. Employees who live and breathe the organisation they work for fall into this advocacy camp, and are often the ones that will proudly fly the flag for that brand externally. We need to ensure we have the right culture and suitable solutions in place to harness this investment from employees.

Tickets are free for BIMA members and non-members but spaces are limited so please rsvp to davidbutcher@bima.co.uk as soon as possible.

Event speakers

Tiffany St James, Founder at Transmute

Digital transformation strategist, Tiffany, is former Head of Public Participation for the UK Government and an Executive Director of BIMA. She embeds digital and social media capability into national and international organisations and governments, and is in demand worldwide to speak on social media, digital strategy, women in tech and tech innovation.

Mark Abrami, Senior Value Consultant, Hootsuite

Mark has over 10 years of social media experience leading social media strategies for companies like Pernod Ricard, Expedia and Sage. His award-winning programs include: live-streaming video; revenue-generating paid social campaigns; social customer care; influencer engagement; and employee advocacy. Mark is now a senior consultant at Hootsuite, helping customers to evolve their strategies and drive more value from social media.

Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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