BIMA Social Media Day Edinburgh - breakfast briefing


Posted by BIMA

Event info
27 Jun 2019
Whitespace Norloch House, 36 King's Stables Road Edinburgh EH1 2EU
Full Price
£ 10

Event speakers

Once again, to celebrate World Social Media day Whitespace will be hosting us for a #BIMAbreakfast event in their fantastic office space in the West End - we'll have some mini case studies/presentations which will be followed by an interactive panel session where you'll have plenty of opportunity to pick the brains of our expert panel.

This year our panel will be looking to what’s next in Social Media, we will be exploring recent successes and challenges and the opportunities that lie ahead.

What should we be doing next? How will the growth of Ai impact social engagement? How do you ensure your brand voice remains consistent and authentic? Ensuring your social strategy will deliver brand messaging and effective customer engagement. Our fabulous panel of experts will deliver perspectives ranging across content, strategy, commercial, community and innovation.

Meet our speakers:

Scotland Is Now - how we have used social media to make Scotland an international brand, and what we learnt along the way....

Seonaid Heeps, Social Media Manager, Brand Scotland

Artificial Intelligence in Social Media – powerful positives and nightmare negatives. A discussion on how AI is changing the face of social media, what it means for privacy, trust and relationships.

Martin Jordan, Director of Innovation, Equator

Using social media to drive discussion on mental health. Less of the like and share but focusing on meaningful conversations we can all learn from. Case study FeelsFM

Nick Jedrzejewski, Communications Manager & Danya Mackenzie, Digital Marketing Officer, SeeMe

A well-deserved dram. How we transformed the Famous Grouse's social media structure

Jamie McAdam, Strategist, CelloSignal

Moderated by:

Iain Valentine, Managing Partner, Whitespace


08.30 - 08.45 Arrival and Breakfast

08.45 – 09:45 Presentations and Panel Session

09:45 - 10.00 Closing Remarks and networking

We hope to see you there!


Location information


Norloch House, 36 King's Stables Road



Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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