BIMA South | Brighton: The Future of Content


Posted by BIMA

Event info
3 Jul 2019
South East
Pragmatic Agency

BIMA Breakfast Briefing

Join BIMA South in Brighton on Wednesday 3rd July for our Breakfast Briefing at Pragmatic Agency.

Holly Hall, MD of BIMA will welcome our guest speakers:

Gina Roughan, Director of Content Services for award winning customer experience digital agency Zone, a Cognizant Digital Business

Tom Hall, Founder (and Brother) at creative content agency Contented Brothers and

David Lockie, Founder and CEO of Pragmatic, a 50 person digital agency based in Brighton.

Our speakers will be giving short 10-15 minute presentations on ‘The Future of Content: tackling audience fragmentation' followed by questions from the audience and discussion hosted by Holly Hall, BIMA.

Huge thanks to Pragmatic Agency for hosting this BIMA event. Further speakers will be announced soon. 

Event speakers

Gina will be looking at how audiences & channels in today’s digital world do not require more content/more noise; just better targeted, more nuanced versions of content, to meet specific audience needs as part of a premium customer experience’.

Gina Roughan, Director of Content Services, Zone

Gina leads the content services practice across Zone, working with B2C, B2B and non-profit clients to define effective content strategies, quality guidelines, optimisation and measurement frameworks and effective onshore and offshore production processes, all in the name of effective multi-channel CX.

Tom's focus will be challenging (and complimenting) some of Gina's views around content production, but will also be exploring the benefits of producing a high quantity of content and talking from his experience in working on international content production projects.

Tom Hall, Founder, Contented Brothers

After an (unfinished) PhD on tudor dietary guides Tom was co-founder of t5m, an online television network that produced 100s of hours of celebrity and event focused branded content. At Contented Brothers his work with clients centres on content strategy, maintaining a focus on the creation of effective and purposeful content.

David will be focusing on future of content, and how brands can measure, drive and monetise their content strategy.

David Lockie, Founder and CEO, Pragmatic

David is the founder and CEO of Pragmatic, a 50 person digital agency based in Brighton, offering strategy & consultancy, branding & design and development services to clients such as Sage, Bacardi, DPD, ITV and The Economist. avid is also the co-chair of BIMA Blockchain Council and also heads up Pragmatic's sister brand and blockchain focused agency Dcent.

Location information

Pragmatic Chandos House 

2nd Floor, 26 North Street 

Brighton BN1 1EB  

Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

View profile

Keep your finger on the pulse

Join our mailing list to be the first to hear about cool opportunities, hot events and more.

Password Reset

Please let us know your email address and we'll send a new password straight to your inbox.