Pitching is a crucial part of any business growth, stitched into the BD strategy and client relationship. It is also part of everyday life. Whether we are pitching to a colleague, client or contact, whether we are pitching for money, a concept or for ourselves, there are key strategies that can lead to success or failure. Most of us have probably experience a bit of both.
Our panel of experts will each share their experiences in the pitch process, taking a candid look at what has worked, what hasn’t and why. Presentations will be followed by lively Q&A.
Opening comments and panel moderator: Marjorie Calder, Director of OceanBlue Consulting
We all know preparation is critical to the success of any pitch or presentation - so why do many of us still suck at it? Learn how you can avoid the typical pre-pitch pitfalls and start enjoying the pitching process.
Gregor Matheson, Design Director, CelloSignal
Creating the environment that says YES. Taking a creative and psychological approach to preparing your pitch
Stuart McKenzie, Group Account Director & Melissa Rynn, Digital Innovations & Insights Director, Wire
Pitching for growth. Lessons learned from the brutal process of pitching for funding
Luke Yerbury, Managing Director, Brand Calibre
WHO SHOULD ATTEND?
Anyone involved in the pitching process will benefit from the valuable lessons shared. If you are business development, project management, client services or strategy this event is for you. Whether you lead the pitch or feed into the process and strategy you will find helpful breakfast takeaways here.
BIMA members go FREE but this is an open event and everyone is welcome. There is a small ticket price for non members.
ABOUT YOUR SPEAKERS
Gregor Matheson - Head of Design at Cello Signal
Gregor is an award-winning creative who believes in thoughtful and holistic design, executed with beautiful consideration and craft. Throughout his career, he has had the privilege of crafting digital experiences for Disney, Expedia, BBC and Scottish Rugby. Gregor is also sits on the Scottish Council for BIMA and was honoured in last years BIMA 100.
Luke Yerbury - Managing Director, Brand Calibre
Luke Yerbury has worked in the creative industry for over 14 years, and with experience working in production, design and advertising. Now MD of digital creative agency Brand Calibre, he works with a diverse selection of high-level B2B clients from a broad spectrum of industries helping them better tell their brand story through beautifully crafted digital content.
Marjorie Calder, Director of OceanBlue Consulting
As a director of Scotland’s largest PR agency for more than a decade, Marjorie has pitched a whole lot of times to the weird and to the wonderful, and run large teams for major UK brands. Having run a successful boutique consultancy over the last four years, she argues that the principles of making the right impression have little to do with size.
Melissa Rynn, Digital Innovations & Insights Director, Wire
An experienced brand and marketing specialist, Melissa leads innovation and insight for WIRE – working with both new and existing clients to hone their brand presence, and find gaps in the market. Selected as one of The Drum’s 50 under 30 and nominated for Young Communicator of the Year at the PRCA National awards, she regularly contributes to industry discussions as a talking head for the likes of STV’s Scotland Tonight and BBC’s Good Morning Scotland.
Stuart McKenzie, Group Account Director, Wire
With experience leading teams both agency and client side, Stuart’s communications knowledge spans FMCG, public sector, independent start-ups and B2B. As Strategy and Media Relations Director at WIRE, he leads multiple new business pitches as well as strategy for a diverse range of clients across a broad range of industries. Prior to joining WIRE, his position of Head of Sponsorship Communications for SSE saw him overseeing activity across major sponsorships of the The SSE Hydro, SSE Arena, Wembley and the SSE Women’s FA Cup.
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