RCA Disruptive Market Innovation Through Design


Posted by Royal College of Art - Executive Education

Event info
16–19 Jul 2019
Royal College of Art, Kensington
Full Price
£ 1200

An introduction to iterative and revolutionary approaches to design innovation.

BIMA Members are eligible for a 10% discount, paying £1,080 instead of £1,200. 
Please email short-courses@rca.ac.uk to obtain the BIMA discount code.

Duration: Four days

Please note: ​​​​​all course fees are for the course only and do not include accommodation, food or transport. The fee includes basic materials for the course.

Course overview

This course explores the new thinking needed to achieve step-change innovation. The Disruptive Market Innovation Through Design course is split into two different stages:

1.  Evolutionary stage
- Participants will consider the role of iteration in product design.

2.  Revolutionary stage 
- Participants will approach the product from an entirely new perspective.

A key outcome at the end of the course is that participants will compare and reflect on the two approaches.

Event speakers

The programme is convened by Tim Corvin. Tim has over 20 years’ successful experience as an innovation and design consultant within leading international brand innovation and design agencies, working with global and regional clients including Unilever, Heineken, GlaxoSmithKline, Carlsberg and P&G. He has developed expertise in establishing and developing collaborative relationships and leading complex international multi-disciplinary innovation and branding projects, including new product development and creating 360-degree brand experiences, encompassing brand positioning and identity to maximise engagement in physical retail and on-trade channels.

More recently, Tim has led the Innovation Design Engineering (IDE) Master’s Programme at the Royal College of Art and Imperial College, and played a key role in establishing the RCA’s collaboration with the University of Tokyo – RCA–IIS Tokyo Design Lab.

Additional RCA Course Tutors and guest speakers to be announced.

Admission criteria

Activities will be intense and stimulating but no prior knowledge or experience is required. Innovation is driven by difference and diversity, and we welcome people from all disciplines and backgrounds.

Participants must:

- have a collaborative attitude, as the course will be carried out in teams

- have a good level of English language.

- be 18 years or over.

Location information

Royal College of Art, Kensington Gore, London SW7 2EU

Royal College of Art - Executive Education
Posted by Royal College of Art - Executive Education

Short courses at the RCA are offered throughout the year to provide unparalleled opportunities for participants to access its world-leading teaching, researchers, practitioners and facilities. At the RCA we offer a range of Short Courses and Executive Masterclasses. Courses designed to address the professional and personal development goals of our participants in subject areas that include: design thinking, contemporary art, curating, design, architecture, service design, interior design and visual communication. Courses develop personal and professional networks. Last year we welcomed over 35 different nationalities on our open short courses.

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RCA Design Thinking & Innovation in Collaboration with the Design Museum


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