BIMA NW Roundtable | Entertain me or else: How Gen Z is changing everything


Posted by BIMA

Event info
26 Feb 2019
North West
Media Chain

Because they grew up immersed in a digital world, Gen Z’s level of dependency on digital experience is more pronounced than other generations. They turn to the web expecting authenticity, entertaining videos and content, and a personalised experience. If you’re not adapting your strategy, you could become obsolete. Hear WP Engine's James Dowell discuss how this generation will change the future of the web thanks to the evolving expectations for their brand interactions.

This event is accessible by Invite Only

Event speakers

James Dowell specialises in market development for high growth technology companies. With 13+ years of experience in the technology services industry, he spent a decade contributing to the growth of Rackspace EMEA from 10 to over 1,000 people. Currently, he leads Enterprise Sales for WP Engine, the largest global platform for WordPress as a service.


We are being hosted by MediaChain and will also have the opportunity to hear from Alex Ayin - Commercial Director at Media Chain and George MacGill - Head of Innovation.

Media Chain is a global social-first publishing house that works with leading brands such as Amazon, ASOS, Superdry and Universal. Alex Ayin heads up the strategic partnerships team to ensure continuous revenue growth for Media Chain. Alex is a psychology enthusiast, with extensive knowledge in how the brain can influence and inform marketing decisions.


George MacGill's team of experts have masterminded a number of industry-firsts and made a name for themselves as social media pioneers. George has an incredible eye for how human behaviour shapes the adoption and change of new technologies. His remarkable digital intuition has kept Media Chain at the forefront of the social landscape, helping the global brands they work for to create the conversation online.


Location information

Media Chain

127 Portland Street


 M1 4PZ

Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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