Marketing is often about promoting consumption, buying new things. This quarter, our Creative Council want to champion ideas that get us to reduce our consumption – be that smoking, drinking, eating, plastic, buying, trashing, posting, watching, the list can go on.
Whether it is still in concept, or a fully realised product, submit your work, designs, videos, images and beyond that best capture the idea of reducing, cutting down, or saving!
How does it work?
We've worked hard to make this as simple and without limitation as possible. Submit your work year round, have it reviewed by our esteemed Creative Council each quarter (a very impressive group indeed) and watch out on Insta to see if you've made the final selection. Finally attend the regular event to celebrate the overall winner, hear from the council and their collaborators and meet fellow creators.
What to enter?
We're looking for work in any digital medium including connected products, work in beta and personal projects. All we ask for is that the central idea is a digital one, that it is fully formed and all stakeholders have given permission to submit. It could be a campaign, a piece of content, an app, a game, an experience, all of those rolled into one and everything in between. Surprise us. The theme for this quarter is 'REDUCE' so the Council are looking specifically for work that represents new ways of doing things or that might redefine what we already know and love.