Article

Kirstie Buchanan Appointed as Sales and Marketing Director at CTI Digital

4 Sep 2019

Posted by James Wilkinson

 

Manchester-based digital agency, CTI Digital, has appointed digital industry veteran, Kirstie Buchanan, as Sales and Marketing Director. In this new position, Buchanan will lead a more strategic approach to sales within targeted market sectors.

Having joined CTI Digital in August this year, Kirstie will direct the combined efforts of the sales and marketing departments across the brand’s Manchester, London, and Lancaster sites. Kirstie will also manage an ambitious service growth plan, ensuring that the agency matures sustainably and reacts to the ever-changing industry.

The CTI Digital group is predicted to reach a turnover of £8 Million in 2019, after its 2018 MBO and acquisition of Nublue. The creation of this new senior management role signifies consistent development of the management team, strengthening and securing the agency’s future service delivery.

We’re pleased to have Kirstie’s expertise and vision joining CTI Digital during a period of rapid growth. Her approach and values align with our culture, and her knowledge and creativity will be critical to the agency’s success over the next few years. Nick Rhind, CEO at CTI Digital

Kirstie Buchanan has held positions at respected agencies in the North West such as Reading Room and Rippleffect over a 20-year career in the digital sector. A fellow of the RSA, Kirstie also holds a ‘Creative Director of the Year’ DADI award and was shortlisted for the Northern Power Women Awards 2018.

Kirstie Buchanan will report to group CEO, Nick Rhind at CTI’s Manchester Head Office. CTI Digital work with a global roster of clients including Merlin Entertainments, Wildlife Trusts and McGraw Hill Education.

1
I’m pleased to be joining an agency with so much energy for client growth, and the excellent service delivery and knowledge to back it up. CTI Digital has been a welcoming and exciting place to be and I’m thrilled for the exciting developments to come... Kirstie Buchanan, Sales and Marketing Director at CTI Digital








James Wilkinson
Posted by James Wilkinson

James has worked at CTI Digital since 2014 heading up the marketing department and is the driving force in ensuring client's accounts achieve an increasing ROI year on year. James has previous experience in Google Analytics and Adwords management and has handled account spends of over £300,000 per year. He then moved into automated marketing working on a range of B2B and B2C clients driving engagement, deliverability and automated campaigns. He also has experience of running fully integrated campaigns for clients and working on an ongoing basis driving leads for businesses and sales for e-commerce clients.

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