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BIMA Conference: Speakers Announced for Lessons from the Future

26 Jun 2019

Posted by Rachel Johnson

For the first BIMA Conference we wanted to give our members and the tech community a series of keynote presentations that deliver something genuinely enlightening and inspiring to accompany what’s set to be a memorable day of practical masterclasses Holly Hall, BIMA MD


The inaugural BIMA Conference takes place on September 18th. Lessons from the Future is the theme, and the first five speakers announced for the event are set to make good on the conference’s aim of exploring the future of our industry.

Cindy Rose is Microsoft UK CEO & Corporate Vice President, responsible for all Microsoft’s product, service and support offerings across the UK. The former Vodafone UK MD and Executive Director of Digital Entertainment at Virgin Media is also a Non-Executive Director of advertising and media giant WPP.

At NASA, Dr Anita Sengupta helped develop the supersonic parachute that landed the Curiosity rover on Mars. She led development of the Virgin Hyperloop and is now Co-Founder and Corporate Officer at ASX where she develops mobility solutions for smart cities that eliminate congestion and reduce the carbon footprint of air travel.

Nell Watson is a Machine Intelligence engineer who helped pioneer Deep Machine Vision at her company QuantaCorp and, as Vice-Chairman of the IEEE P7001 Committee, is leading the creation of new safety standards for autonomous systems.

Jamie Bartlett is widely regarded as one of the world's foremost experts analysing the intersection between technology and politics. His latest book, The People Vs Tech, explains how tech is undermining democracies around the world and explores what we can do to stop this trend. His TED Talk on the dark web has garnered over 5 million views.

Max Amordeluso is the Lead Evangelist for Amazon Alexa in Europe. His main mission is to introduce Alexa to European developers and demonstrate how they can build natural and delightful voice experiences for customers. Max also led Amazon’s Solutions Architects team in Europe and brought the Alexa Skills Kit to the UK and Germany.

Speaking about the line-up, BIMA Managing Director Holly Hall said, “For the first BIMA Conference we wanted to give our members and the tech community a series of keynote presentations that deliver something genuinely enlightening and inspiring to accompany what’s set to be a memorable day of practical masterclasses and insight. I’m delighted that we’re finally able to let the cat out of the bag with this incredible quintet of speakers, and I can’t wait to hear what they have to say.”

BIMA Conference takes place at IET London: Savoy Place on September 18. Early-bird tickets available here.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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