Sitecore Analytics vs. Google Analytics - who's the daddy?

22 May 2019

Posted by Huw Waters

Using Sitecore as your web platform means you have access to Sitecore Analytics. But you’ve probably also got Google Analytics. 

Should you use both? Do you need to use both? What’s the difference? Which one is better? How can they work together to give you the insight you need? 

We investigate…

Sitecore Analytics vs. Google Analytics - who's the daddy?

Huw Waters
Posted by Huw Waters

Marketing man at digital experience agency, Codehouse. Previously mobile at Panasonic and Motorola, flew far with British Airways, cooked and washed at Whirlpool, quaffed a few at Treasury Wine Estates, and wore shorts and flip-flops agency-side with LAB.

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