Article

The change in B2B buyer and why B2B marketing needs to adapt

1 Apr 2019

Posted by Huw Waters

A change in age dynamic within B2B buyers means that the way they research products, qualify companies, and make decisions has changed.

And that means your B2B marketing has to change.

Read more about the change in B2B buyer and why B2B marketing needs to adapt.

Huw Waters
Posted by Huw Waters

Marketing man at Codehouse. Also been at Panasonic, Motorola, British Airways, Whirlpool, Treasury Wine Estates, Capita, and agency-side with LAB.

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