Article

The change in B2B buyer and why B2B marketing needs to adapt

1 Apr 2019

Posted by Huw Waters

A change in age dynamic within B2B buyers means that the way they research products, qualify companies, and make decisions has changed.

And that means your B2B marketing has to change.

Read more about the change in B2B buyer and why B2B marketing needs to adapt.

Huw Waters
Posted by Huw Waters

Marketing man at Codehouse. Previously got mobile at Panasonic and Motorola, flew far with British Airways, cooked and washed at Whirlpool, sunk a few at Treasury Wine Estates, and wore shorts and flip-flops agency-side with LAB.

View profile
SHARE
Read next

Keep your finger on the pulse

Join our mailing list to be the first to hear about cool opportunities, hot events and more.

Password Reset

Please let us know your email address and we'll send a new password straight to your inbox.