Article

Why is it important for FMCG brands to have a direct relationship with the customer?

7 Mar 2019

Posted by Hayley Bonnick

Ecommerce continues to grow. By 2030 ecommerce sales from FMCG brands are expected to contribute 11% of all global FMCG sales, up from less than 1.5% in 2018. Currently, a lot of these sales come from digital retailers like Amazon and eBay or the traditional grocers online offering.

Selling directly to the consumer can allow FMCG brands to have a direct relationship with their customers. Brands can gain some independence from retailers and freedom from their competitors. All while learning more about the way their customers interact with the brand a shop than they ever have known before.

Discover more about the benefits for brands of FMCG ecommerce

Hayley Bonnick
Posted by Hayley Bonnick

View profile
SHARE
Read next

Keep your finger on the pulse

Join our mailing list to be the first to hear about cool opportunities, hot events and more.

Password Reset

Please let us know your email address and we'll send a new password straight to your inbox.