Article

Sitecore personalisation – what is journey-based personalisation?

8 Mar 2019

Posted by Huw Waters

Many organisations choose Sitecore as their website content management system for its impressive personalisation capabilities.

With Sitecore, you can deliver appropriate content at each stage of the buying journey, helping your visitor through the journey, with the aim of turning them into a customer.

This is journey-based personalisation.

Journey-based personalisation can be very effective for B2B companies who have a long sales cycle, and for retailers with expensive products where the prospective customers take time to consider the purchase before making a decision.

Learn more in our article - Sitecore personalisation - what is journey-based personalisation?

Huw Waters
Posted by Huw Waters

Marketing man at Codehouse. Previously got mobile at Panasonic and Motorola, flew far with British Airways, cooked and washed at Whirlpool, sunk a few at Treasury Wine Estates, and wore shorts and flip-flops agency-side with LAB.

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