Article

Sitecore personalisation – what is adaptive personalisation?

19 Mar 2019

Posted by Huw Waters

Many brands select Sitecore for their website CMS for its marketing automation and advanced personalisation capabilities.

With adaptive personalisation in Sitecore, you can see and use visitor profiles and pattern card matching to dynamically adapt the content shown to website visitors, in real time.

Find out more in our article, Sitecore personalisation - what is adaptive personalisation?

Huw Waters
Posted by Huw Waters

Marketing man at Codehouse. Previously got mobile at Panasonic and Motorola, flew far with British Airways, cooked and washed at Whirlpool, sunk a few at Treasury Wine Estates, and wore shorts and flip-flops agency-side with LAB.

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