Article

Could technology actually make financial services more human?

13 Mar 2019

Posted by Huw Waters

Although at a five-year high, only 51% of consumers in the UK trust financial services as an industry.

And in recent years, the sector has been seen to embrace some destructive marketing trends - such as a focus on short-term growth, and a preference for loyalty marketing over new customer acquisition efforts.

If close to half of the population don’t trust your industry, and a new customer acquisition marketing strategy is the way to experience the most growth, then investing in technology that allows your brand to deliver the tools, features, products, and services that customers desire, must be your number one priority.

Is a move to more digitalisation in financial services dehumanising the industry, or could technology actually help make financial services more human than it is today?

Huw Waters
Posted by Huw Waters

Marketing man at digital experience agency, Codehouse. Previously mobile at Panasonic and Motorola, flew far with British Airways, cooked and washed at Whirlpool, quaffed a few at Treasury Wine Estates, and wore shorts and flip-flops agency-side with LAB.

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