Tangle Teezer appoints Avenue Digital for international SEO and paid search

13 Feb 2019

Posted by Stuart Wells

The well-established high street British hairbrush brand Tangle Teezer, who are innovators in the detangling hairbrush market, have appointed fast growing London search agency Avenue Digital to handle is SEO & PPC activity following a competitive pitch.

Established in 2007, the brand's hair and styling products are now sold worldwide in over 70 countries. Avenue have been appointed and retained to strategise and implement a series all channel digital campaigns that will touch parts of search, shopping, and social with localised content and translation services.

Commenting on the appointment, Stuart Wells Chief Executive of Avenue said, "Being hired to drive international e-commerce revenues for Tangle Teezer is an opportunity we are thrilled to be leading. Winning the work off a top UK agency is testament to our proven International SEO and PPC credentials, and our ambition to be a leading player in the performance marketing space.

Head of SEO at Avenue, Helen Pollitt said, “We are delighted to showcase our technical and strategic expertise through working with such a pioneering brand. Our data-driven approach to digital marketing is perfect for Tangle Teezer’s e-commerce centred campaigns. We’re looking forward to working with them to deliver targeted and sustainable growth.”

"We selected Avenue as our partner based on their digital expertise, strategic leadership and enthusiasm for our brands vision. Tangle Teezer are in an exciting phase of growth across ecommerce, and within the first month of working with Avenue have already seen positive changes to our channel strategy. We believe Avenue will drive significant, profitable growth for our business and we’re looking forward to working with them." Head of Ecommerce at Tangle Teezer, Courtney Johnson

Stuart Wells
Posted by Stuart Wells

I am currently CEO and Founder of Avenue Digital, Executive Director, adviser and investor in another start-up technology business the Strickett Group, and Non-Executive Director of lifestyle company Woodham’s. I am an entrepreneurial, customer-focused commercial leader with a natural ability for building new business relationships and forging loyalty with clients, stakeholders and colleagues. I discovered digital media while studying Business Economics and Finance at the Loughborough University. After graduating with honors in 2000, I briefly worked at Wordsworth Technology before founding global award-winning web design and development agency Wickedweb in 2002. As the founder, sole shareholder, and sole director, I organically grew the business to £3M in revenues and 60 people across three European offices over a 12-year period before leaving the business in 2015. I have since become Founder and CEO of global digital marketing agency Avenue Digital, which continues its targeted growth towards annual revenues of £10M, currently employing 15 people across three UK offices. The specialist focus is organic and paid search with clients including Nobu, Foresters Financial, Rothesay Life, HF Insurance, Gambling Compliance, Consultus, Duke & Dexter, Solillas, and Peter Jones. For three years I served on the Board of the Best Awards – the marketing world’s premier awards body, judging the industry pioneering advertising and marketing campaigns. For four years I have also served as an active member of the Supper Club commenting and supporting in pier business activities across a range of industry sectors.

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