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MONUSKIN partners with Avenue Digital for domestic and international paid search campaigns

20 Feb 2019

Posted by Stuart Wells

MONUSKIN, the established skincare brand whose unique formulations utilise the special properties of pure, natural ingredients, using plans and herbs, minerals and essential oils, have partnered with Avenue Digital for paid search to help broaden its international reach and drive online opportunities.

Over the last 25 years, MONUSKIN has become the preferred partner for beauty enhancing formulations amongst thousands of professional beauty therapists, enabling them to offer a range of products that provide gentle and caring solutions that can clean, moisturise, and nourish every skin type. Avenue have been appointed to drive uptake of the brand and products into the consumer market, using a combination of PPC, Shopping, Display, and YouTube.

Chief Executive of Avenue Digital, Stuart Wells said, “The online opportunities for MONUSKIN to broaden both reach and revenues is an exciting proposition for the Avenue team to be involved with. As a highly regarded and already established skincare brand, they are only scratching the surface of what a well joined-up paid digital marketing campaign can do for them, so we all thrilled to be appointed and to work with them and to help them achieve their paid search potential."

Stuart Wells
Posted by Stuart Wells

I am currently CEO and Founder of Avenue Digital, Executive Director, adviser and investor in another start-up technology business the Strickett Group, and Non-Executive Director of lifestyle company Woodham’s. I am an entrepreneurial, customer-focused commercial leader with a natural ability for building new business relationships and forging loyalty with clients, stakeholders and colleagues. I discovered digital media while studying Business Economics and Finance at the Loughborough University. After graduating with honors in 2000, I briefly worked at Wordsworth Technology before founding global award-winning web design and development agency Wickedweb in 2002. As the founder, sole shareholder, and sole director, I organically grew the business to £3M in revenues and 60 people across three European offices over a 12-year period before leaving the business in 2015. I have since become Founder and CEO of global digital marketing agency Avenue Digital, which continues its targeted growth towards annual revenues of £10M, currently employing 15 people across three UK offices. The specialist focus is organic and paid search with clients including Nobu, Foresters Financial, Rothesay Life, HF Insurance, Gambling Compliance, Consultus, Duke & Dexter, Solillas, and Peter Jones. For three years I served on the Board of the Best Awards – the marketing world’s premier awards body, judging the industry pioneering advertising and marketing campaigns. For four years I have also served as an active member of the Supper Club commenting and supporting in pier business activities across a range of industry sectors.

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