Article

A fifth of retail brands want to change their ecommerce platform this year

20 Feb 2019

Posted by Huw Waters

21% of online retailers are looking to change their ecommerce platform over the next year, according to a recent survey by Internet Retailer.

Of those online retailers surveyed, just under half (49%) believe further development of their ecommerce platform to be a top three priority for business investment.

What is cleat that online retailers need to invest now in advanced, future-proof ecommerce platforms and technologies that improve the customer experience and deliver personalisation, or they risk the digital experience gap between themselves and customers being too wide to cross.

Which is probably why a fifth of retail brands want to change their ecommerce platform this year.

Huw Waters
Posted by Huw Waters

Marketing man and midfielder at Codehouse. Also played for Panasonic, Motorola, British Airways, Whirlpool, Treasury Wine Estates, Capita, and agency-side with LAB.

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