Financial services brands need customer data-led personalised experiences to survive

21 Dec 2018

Posted by Huw Waters

Financial services organisations need to develop a deeper understanding of people’s needs, and then harness data and technology innovations to create services and customer experiences that will not only fit seamlessly into their daily lives, but amaze, dazzle, delight – and be personal.

Showcasing products that customers with similar needs have bought, providing comparison shopping for financial products for consumers and businesses, or even providing early warnings of potential financial concern for customers, are all things that are achievable and will help deliver a better experience for customers.

But it all starts with data, and having the right tools for the job.

Financial services brands need to invest now, or risk being left behind.

Read more about why financial services brands need customer data-led personalised experience to survive.

Huw Waters
Posted by Huw Waters

Marketing man at Codehouse. Previously got mobile at Panasonic and Motorola, flew far with British Airways, cooked and washed at Whirlpool, sunk a few at Treasury Wine Estates, and wore shorts and flip-flops agency-side with LAB.

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