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Our Top 3 Reasons Why You Should Choose Episerver Commerce

7 Nov 2018

Posted by Kurt Dressel

Episerver launched their Episerver commerce platform in 2010 and in the span of eight years, they’ve developed a product that’s won them recognition in Gartner’s magic quadrant for digital commerce reports. In fact, for the past three consecutive years, they’ve been considered a ‘challenger’ in the sector. And with as many as 21 vendors evaluated by a team of independent Gartner researchers each year, being featured in the report is no mean feat.

As the world’s largest Episerver premium partner, Niteco has been, and continues to build and deliver Episerver Commerce platforms for customers across the globe. And for a plethora of good reasons.

In this blog, we list our top three reasons why corporations should consider Episerver Commerce.

1. You benefit from Episerver’s Core Capabilities

Episerver says it best themselves; ‘Episerver combines strong e-commerce capabilities with an intuitive web content management user interface.’ And in addition to that, the platform also comes with the following features:

- Campaign Management and Merchandising
- Content Marketing
- Catalogue Management
- Product Search
- A/B testing
- REST API (for integration with 3rd party or for headless approach)
- Order Management (order, shipping, returns, partial payments etc)

Our 119 certified developers report that Episerver Commerce has proved to be the best option for customers operating in multiple markets simply because it enables companies to manage multiple websites, catalogues, warehouses, languages, currencies, payment providers and shipping methods. It really acts as a hub for all commerce needs. Combined together, Episerver Commerce becomes the ultimate digital experience platform.

2. The integration of CMS and Commerce is smooth and beneficial to the customer

Episerver Commerce’s recognized strength, according to Gartner, is that it is very user-friendly. For instance, customers benefit from the ability to drag and drop content on cms and commerce pages, or drag and drop product information to cms pages and searches can be carried out on either cms or commerce or both. And that’s Episerver Commerce’s competitive advantage. With other commerce technologies on the market, a lack of CMS capabilities has proven to be a weakness.

With our strong background in Episerver, Niteco has a team of experts who follow best practice guidance when integrating CMS and Commerce. Read Tuan Le’s Episerver-endorsed blog post on real-world integration for Episerver Commerce Implementation for more information.

3. The new must-have: Episerver Personalization

In a 2015 consumer review report by Deloitte entitled ‘Made-to-order: The Rise of Mass Personalization’, the professional services firm revealed that consumers are ‘demanding a more personalized service and expecting to be given the opportunity to shape the products and services they consume’ and ‘businesses that do not incorporate an element of personalization into their offering risk losing revenue and customer loyalty’. No surprises then, that Episerver’s personalization features are considered an imperative factor for companies when deciding which technology to use. Episerver describes their personalization features as a ‘suite of cloud-based products’ that relies upon AI and machine learning technology to give marketers the chance to carry out marketing automation, personalized product recommendations, individual customer personalization of content and much more.

Of course, there exists other reasons why Episerver Commerce may be the right platform to ensure your company meets a raft of business objectives. That’s why Niteco completes a comprehensive audit with the customer before any project begins. Niteco’s Country Managers and Solution Architects provide consultancy services to ensure you get the end-to-end solution you’re looking for. Call us.

Kurt Dressel
Posted by Kurt Dressel

Kurt Dressel is an experienced IT and digital technology executive with specialised knowledge of digital transformation in complex enterprises. Kurt’s supports clients in their digital transformation with his expertise in eCommerce, Customer Experience (CEX), Digital Asset Management (DAM), and systems implementation and integration.

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