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Get sweet with Google E-A-T to improve page quality and SEO

30 Oct 2018

Posted by Huw Waters

How many times have you clicked away from a website because the content has been poor, because of a poor user experience, or both?

Google’s Search Quality Evaluation Guidelines determine what makes high and low-quality web pages. The guidelines list important details about what Google is looking for in high-quality pages, and how you can improve your website accordingly.

The guidelines have recently been updated and have demoted web pages with questionable Expertise, Authoritativeness and Trustworthiness (E-A-T) from the search rankings.

Learn more about how you can get sweet with Google E-A-T to improve page quality and SEO.

Huw Waters
Posted by Huw Waters

Marketing man at Codehouse. Previously at Panasonic, Motorola, British Airways, Whirlpool, Treasury Wine Estates, Capita, and agency-side with LAB.

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