AnalogFolk wins Agency of the Year and Grand Prix at the IPM COGS Awards

1 Oct 2018

Posted by Simon Richings

AnalogFolk is incredibly proud to be recognised as Service Agency of the Year 2018 at The Institute of Promotional Marketing (IPM) COGS Awards, which took place on 28th September in London. The award acknowledges our innovative promotional and brand activation campaigns for Marmite, Unilever and Walkers, PepsiCo.

“The winner’s sales growth, commercial results and innovation made them stand out. In each campaign they ran they looked beyond the obvious and beyond their immediate remit to find a ‘better way’ - but always grounded in insights and driven by the need to find a solution for their client.” IPM Judge

The IPM Awards honour world-class campaigns for their innovation, creativity and effectiveness. The innovative facial recognition tool, TasteFace for Marmite, stormed the awards picking up gold for Innovation and the unexpected and very special Grand Prix.

“They took a great idea and innovated to such a degree that it made it genuinely ground-breaking. It had a fun and insightful mechanic that utilised tech to bring a consumer benefit. It delivered superbly in a very tricky to manage space (i.e. pics of children’s faces etc.).” Nic Sanders, IPM Judges’ Chair

TasteFace is an innovative sampling web app that invites people to try Marmite, and uses facial recognition technology to analyse their reaction to it. Visit our case study to find out more.

Additionally, our recent campaign for Walkers, ‘Win Live’, a chatbot that gets families talking in the real world, picked up Gold in the digital category.

“A fantastic entry which pushed the boundaries of what’s possible in both promotional marketing and sponsorship.” Steven Gray, IPM Judges’ Chair

Walkers Win Live!, is a weekly prize draw in a bid to become the go-to sharing snack for Saturday nights. Entrants buy a pack to get a unique entry code, but rather than compete with the allure of Instagram, Snapchat and Facebook we put Walkers front and centre on Facebook Messenger, where consumers enter the competition via a chatbot. Visit our case study to find out more.

Simon Richings
Posted by Simon Richings

Simon is responsible for the running of AnalogFolk’s creative output. He thinks part strategically, part laterally and part like a normal human – a combination that’s turned out to be particularly useful when it comes to creating compelling, award-winning digital work. He’s won Gold at Cannes, the One Show, the Clios, the London International Awards and more, but is also very proud of the NMA Effectiveness Grand Prix on his shelf. Formerly the Creative Director at Tribal DDB London, Simon has developed innovative ideas for Volkswagen, Hasbro, Philips, Guinness, Budweiser and the FT. Despite training as a designer, he’s a writer at heart and continually bangs on about storytelling and moving people. When he’s not scribbling on Post-it notes or pointing at other people’s screens while saying something insightful, he’s probably X-Boxing, exploring museums with his daughter or running 2.6 miles at a pace that’s more or less average for someone of his age and build.

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