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Upskilling The UK Charity Sector With Mentoring

5 Sep 2018

Posted by Gina Narramore

4 Roads are proud to this month be providing mentoring to charity professionals at the Media Trust’s new Digital Skills Programme for UK charities, which is supported by Google Digital Garage.

On the 13th September, Media Trust and Google Digital Garage are holding a unique masterclass* - a half day charity training, which is free to attend in Birmingham. More than 60 local charities will attend for support with their digital communications - they will receive digital marketing training delivered by Google Digital Garage, followed by advice and mentoring, from a panel of media and communications experts, of which 4 Roads are one.

4 Roads founder, Robert Nash and UX Designer Adam Dew will be providing advice and mentoring at the surgery sessions which provide the opportunity for charities to discuss their specific digital communications challenges and get the advice and support they need in their professions.

Rob comments: "4 Roads are dedicated to helping our clients deliver the best digital experiences possible and we are delighted to be able to assist media professionals working within charities to develop their digital marketing knowledge at this event."

The masterclass is aimed at charity professionals who have communications as part of their job role, or for senior leaders and trustees who are interested in developing their organisation’s digital communications.

Learning outcomes include:

> Explore the trends in digital marketing and how to make it work for your organisation
> Understand the importance of having a social media strategy
> Learn how to measure your digital marketing activity
> Understand how to reach new and existing online audiences
> Develop your knowledge of Google Grants and AdWords

This event is part of a UK-wide training programme run by Media Trust which is aimed at upskilling the UK charity sector’s digital knowledge and skills through local masterclasses, mentoring and online learning.  * The event is now sold out.

4 Roads believe that delivering the best digital experience to your audiences is everything. To find out how your organisation can bring your audience closer, we are offering a thirty-minute complimentary digital consultation with the experts in engagement solutions. Click here to get yours.

Gina Narramore
Posted by Gina Narramore

Gina is head of marketing at 4 Roads, responsible for the development and implementation of the company’s marketing strategy. Gina also works on client engagements where there is a community management and content strategy requirement.

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