Jim Wood and Carren O'Keefe are recognised in Adweek's Creative 100 list

20 Aug 2018

Posted by Ete Davies

Congratulations to Jim Wood and Carren O’Keefe who have been recognised as two of the 27 senior agency leaders who are charting a new course for the industry in this year’s Adweek’s Creative 100 list.

The Creative 100 represents the multi-talented masters behind today’s most innovative work.

Kunal Muzumdar, New York’s Managing Director states “This honor is a reflection of all of the hard work that Jim and Carren have put in for us as an agency, and a validation of their relentless focus on making the work better. Last, but certainly not least, it is a reflection of the broader AnalogFolk team and our collective creative power.”

With a shared mindset of restless innovation, the joint executive creative directors lead creative departments within AnalogFolk’s offices in New York and Portland. Together, Jim and Carren create transformational products, experiences and platforms for some of the agency's largest, most forward-thinking clients, including Clif Bar & Co, Nike and Blink Fitness.

Standout work includes the Nike interactive Trainers Hub and the Equality Every Day gender-balance hub for LUNA Bar which was recently recognised by Campaign US in the Inclusivity and Creativity Awards.

Ete Davies
Posted by Ete Davies

Ete is responsible for the running of the London office, with a focus on driving excellence in creativity through innovation. Promoted to the Managing Director role in 2016, Ete had joined AnalogFolk the previous year as Head of Delivery. Originally from a full-service background, he spent his early years in the industry gaining experience within print literature, advertising, DM and event management, as well as developing the digital offering of his first agency. Over the past 12 years, he’s worked at digital agencies including AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo. During this time, he gained experience across varying sectors, such as financial services, FMCG and automotive, while delivering a range of projects, including online media, ECRM, web builds, viral campaigns, 3D modelling, digital outdoor advertising, digital POS, mobile applications and large-scale platforms. Most recently, he’s overseen global, multi-disciplined teams as a Head of Delivery for brand portfolios across North America, South America, Europe and Asia.

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