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A primer on Google marketing attribution models

22 Aug 2018

Posted by Huw Waters

Many brands will already doing some kind of marketing attribution - recording a value against a marketing channel or advertising media for a conversion to see which channels are working best in the overall marketing mix - but there are many who, whilst using digital advertising to increase brand awareness and drive traffic to their website to increase conversions, are not.

For the uninitiated, here's our primer on Google marketing attribution models.

Huw Waters
Posted by Huw Waters

Marketing man at Codehouse. Previously at Panasonic, Motorola, British Airways, Whirlpool, Treasury Wine Estates, Capita, and agency-side with LAB.

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