4 ways Blockchain will change your marketing

8 Aug 2018

Posted by Huw Waters

Blockchain technology is already in use across the shipping, aerospace, and defence industries to ensure fast and accurate supply chain monitoring and to prevent counterfeit goods, and in the food and drink industry to trace the origins of contaminated food.

Many believe Blockchain will transform the world of marketing in numerous ways over the next few years and beyond.

Well, we read lots of (quite frankly, incomprehensible) articles to bring you four ways we think Blockchain will change marketing in a way that's (hopefully) easy to understand.

Huw Waters
Posted by Huw Waters

Marketing man and midfielder at Codehouse. Also played for Panasonic, Motorola, British Airways, Whirlpool, Treasury Wine Estates, Capita, and agency-side with LAB.

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