BIMA Awards – The Shortlist

16 Jul 2018

Posted by Rachel Johnson

50+ of the finest minds in digital have dissected hundreds of entries to separate the brilliant from the merely great. This is the result…

Well, this was tricky. Hundreds of entries, virtually all of which could have sat comfortably on many a shortlist. But these are the BIMA Awards, the pinnacle of the UK digital industry, and it takes something extra special to be a finalist. So, with an accompanying drum roll, we’re delighted to announce the shortlist for the BIMA Awards 2018:


BIMA Advanced Awards

BIMA Advance Award for Inclusion and Diversity:

#techmumsTV | techmums

D&AD New Blood Shift | D&AD

Mental Health @ MediaCom | MediaCom

OMG Ethnic at OMD for Childline | OMG Ethnic

Publicis.Sapient Inclusion & Diversity Project | Publicis.Sapient

BIMA Advance Award for Talent:

Agent | Agent Academy

WhiteHat | WhiteHat

Digify | Livity

Work with purpose | Why Digital

Founding Director | Founding Director

BIMA Advance Award for Startup of the Year:

unrd: a real time story app | unrd

The Bot Platform | The Bot Platform

Hero | Hero

Travel Money Club | Travel Money Club


BIMA Advance Award for Dynamic Business of the Year

UNILAD | Unilad

REWIND | Rewind

The Landing at MediaCityUK | The Landing

Communications and Content

Communications and Content: Small budget:

Digirank Propel Naked Flooring Forward | Digirank Ltd

Cory Immersive Experience |

Judas Priest: Forge Your Name In Steel! | Sony Music Entertainment UK

Communications and Content: Innovation:

Give DIFFerently | Cowshed

adidas UltraBOOST XENO Instagram Story | We Are Social

AUB AR | Bond & Coyne

Gordon’s #YayDelay | MullenLowe Profero

TasteFace | AnalogFolk

Communications and Content: Impact:

We Are Social_Audi A8 LinkedIn Campaign | We Are Social

HPE Yeasayers Game | Digitas

Nails Inc: Inc.redible Gift Bot | Tangent

Blue Planet II – Digital Campaign | BBC Studios + BBC NHU + BBC One (Social & Digital Teams)

This Is Belonging 2018 | Karmarama | Accenture Interactive

Communications and Content: Craft:

A Child’s Tale, Unicef UK | Manifesto

Action Rocket and BBC – Blue Planet II Promotional Email | BBC Studios + BBC NHU + BBC One (Social & Digital Teams)

This Is Belonging 2018 | Karmarama | Accenture Interactive

Communications and Content: Conscience:

This Is Belonging 2018 | Karmarama | Accenture Interactive

OMG Ethnic at OMD for Childline | OMG Ethnic at OMD with SB TV and Don't Panic

Blue Planet II – Digital Campaign | BBC Studios + BBC NHU + BBC One (Social & Digital Teams)

Data & Performance Marketing

Data & Performance Marketing: Small budget:

Cello Signal & Jim Beam – from occasions to e-commerce | Signal

David vs Goliath – Building brand in an insurance market dominated by price comparison websites. | Anything is Possible

How to Freeze Beer Duty Using Facebook and £7,500 | Born Social

Data & Performance Marketing: Innovation:

Brainlabs & Sokolove Law: Real-Time Bidding | Brainlabs

Launching SMARTY: Three Mobile’s new Sim-only brand | TrueUp

Gordon’s #YayDelay | MullenLowe Profero

Data & Performance Marketing: Impact

Supercharging PPC performance for Countrywide with Marin, TTNC and Three Whiskey | Three Whiskey

How to Turn £76,000 into £1 Million in 8 Weeks | Born Social

This Is Belonging 2018 | Karmarama | Accenture Interactive

Launching SMARTY: Three Mobile’s new Sim-only brand | TrueUp

The Power of 10p – Smart Energy GB | Smart Energy GB

Data & Performance Marketing: Craft:

This Is Belonging 2018 | Karmarama | Accenture Interactive

Data & Performance Marketing: Conscience:

This Is Belonging 2018 | Karmarama | Accenture Interactive


Transforming Healthcare and Third Sector Digital Engagement | Fresh Egg Limited

Emerging Technology

Emerging Technology: Small budget:

Domino’s Alexa Skill | We Are Social

Game Chainger | makemepulse

Framework Creative – TopShop Splash VR Campaign | Framework Creative Ltd

Honeywell Google Home | Screenmedia

Emerging Technology: Innovation:

Channel 4 Human Test | Screenmedia

Draw to Art | Google Creative Lab

TasteFace | AnalogFolk

Icons | Zone

Twistar: Making data harvesting sexy (or at least, sexier) | Studio Graphene

Emerging Technology: Craft:

Silicon Valley: Inside the Hacker Hostel VR | REWIND

Modigliani VR: The Ochre Atelier | Tate

Pilsner Urquell Virtual Brewery Tour | Wolf in Motion

Product and Service Design

Product and Service Design: Small budget:

Okey Dokey | Great State

Product and Service Design: Innovation:

British Airways: Innovating the Customer Experience | The BIO Agency

AML | 4 Roads Ltd

BIMA – ELSE – Future Cities Catapult – The Future of Urban Planning | ELSE London

Product and Service Design: Craft:

TAG Heuer Connected Modular 45 | AKQA

Now | Neworks

Product and Service Design: Impact:


Digital transformation that reinforces ‘Supplier of Choice’ | Bray Leino CX

Product and Service Design: Conscience:

Cancer Research UK Technology Products | Cancer Research UK

Advicenow: Access to Justice | Other Media

Transformation & Consultancy

Transformation & Consultancy Design: Small budget:

Penguin Books: Video Strategy | CreateFuture

Transforming the National Theatre of Scotland | After Digital

Okey Dokey | Great State

Transformation & Consultancy: Innovation:

Co-creating the most exciting, engaging and valuable digital communities in football with Liverpool FC | TH_NK

Lab and Vesta | Lab

This is Milk Digital Transformation Programme | This is Milk

Transformation & Consultancy: Impact:

The World’s Largest Digital Police Force | WAE: Globant

Digital Transformation at one of the world’s largest banks | Red Badger

The News UK Startup Lab | Fluxx

Transformation & Consultancy: Craft:

Working with LV= to co-create a set of ambitions that places digital at the heart of their business | TH_NK

Barclays Liverpool Lord Street | Start Design

EFL: 58 clubs, 1 platform, 9 months | Realise

Website & Apps

Website & Apps: Small budget:

Kite – The Internet’s Print Button | 93 Digital

Toggl Small Budget | ToyFight Ltd

A digital portfolio for University of Westminster | Start Design

National Literacy Trust Website | Hactar

Website & Apps: Innovation:

HotStepper | Nexus Studios

Civilisations AR | Nexus Studios

Velux – MyDaylight App | Fjord - Accenture Interactive

Speak to Go | Google Creative Lab

Website & Apps: Impact:

Virgin Trains East Coast – Putting the needs of train passengers first | AmazeRealise

Neom Organics | JH

Transport for Greater Manchester (TfGM) Website Redesign | Valtech

Commonwealth Games England Website | Salad Creative

British National Formulary (BNF) App | Modern Human

Website & Apps: Craft:

Lexus – Experience Amazing | AmazeRealise

Shawbrook Bank – Proudly Different | Equator

Ph.Creative – Rebrand | Ph.Creative

A high-end theatre experience | After Digital

F1TV | Ostmodern

Website & Apps: Conscience:

British National Formulary (BNF) App | Modern Human

Transport for Greater Manchester (TfGM) Website Redesign | Valtech

Hub of Hope | Mashbo

Congratulations to everyone who finds their name on here. Thank you to everyone who submitted an entry, and thanks also to our judges who really have had an almighty challenge to reach this result. With any luck they’ll have recovered in time for the awards ceremony on 13 September.

Speaking of which, you can book your tickets now here.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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