Article

The UK, India’s storyteller?

30 May 2018

Posted by Will Saunders

Written by Will Saunders and published by Digital Leaders

In digital terms, Europe is a divided continent. While Western European exports of information and communications technology (ICT) are a relatively buoyant 4.4%, the rest of the continent manages less than a quarter of that. Russia and Turkey’s ICT exports in 2017 were 0.3% of GDP1.

If ever there was a case for not hitching your wagon to a continent’s digital economy, this is it.

As Immerse UK’s recent Immersive economy report highlights our nascent immersive businesses in the UK are very export friendly & Brexit gives the UK an opportunity to seek new digital partners, countries as innovative and energised as our own with, crucially, a pressing need to harness new technology. Countries like India.

India’s immersive economy may be small at present, but it’s growing fast. I recently represented BIMA on an Innovate UK trade mission that took in Hyderabad, Banagalore & Mumbai. I saw an emphasis on enterprise and B2B applications of, for example, VR in medical care and education. Why does India feel the need to place a greater focus on such technologies than Europe? “Frankly,” I was told “because we have bigger problems than you.” In Hyderabad the government have made a commitment for clean drinking water in every household. At the same time that they lay the drains they’ve decided to lay internet fibre as well.

Read full article here.

Will Saunders
Posted by Will Saunders

Will Saunders runs his own independent consultancy offering editorial leadership, strategic thinking and extensive knowledge and experience in digital media. Recent clients include; BBC World Service & DCMS. Will has over twenty years senior editorial experience across television, radio and digital services. He was Creative Director, Digital for BBC Studios, the UK’ s largest producer of television and online content and in partnership with BBC R&D led and launched the BBC’s innovation platform Taster, which led much of the BBC's early immersive development. He has commissioned and exec produced a variety of immersive projects and currently sits on the Access to Finance working group for Immerse UK.

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