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Meet our Members: Nadya Powell, Utopia

10 Nov 2017

Posted by Rachel Johnson


Utopia: “We rewire business for the Age of Creativity. We inspire by curating events and via our speakers series. We awaken with bespoke training programmes to get your people thinking differently.

Nadya Powell explains how BIMA membership helps Utopia set the bar – in digital and diversity.

What do you love most about what you do?

“We aim to make business better. There is nothing I'd rather do.”

A day in the life

“Utopia does not have - and we believe will never have - an office as creativity comes from working in different places with different people. In any given week we could be running a hack on gender inclusion, working with a client to build out their npd programme, talking to fathers about why they need to lean into parenthood, or rewiring how a client communicates with their people and clients to put creativity back into the business.”

The best thing about BIMA membership?

“Making digital better. Working with an amazing community to push forward excellence and thought leadership across key digital pillars. In my case, setting the bar for what makes the best work in digital, and driving the diversity agenda.”

The BIMA difference?

“It's inspiration on tap. A brilliant community I learn from every day.”


We aim to make business better. There is nothing I'd rather do.
Nadya Powell

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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