“I went in wanting to be a Marketing Director and came out wanting to be a CEO…”

15 Jun 2017

Posted by Anna Doyle

Women are under-represented at Board level in the digital/tech sector in Scotland (and in that Scotland is not alone!). To address this imbalance, the mighty fine people at TRC Media created Special Edition, a professional development programme that seeks to help ambitious, talented women fulfil their potential and reach the very top.

The overall ambition of this programme is to set the female delegates on a career trajectory that ultimately leads to the boardroom. Previous delegates have gone on to secure significant promotions, including to Board level, and start their own companies.

Last night, I was lucky enough to attend the launch of the 2017 programme and hear from four of the 2016 delegates:

Danae Shell, FreeAgent | Head of Awareness

Laura Boyle, Dog | Senior Analytics & Insights Manager

Sarah Johnson, Whitespace, Head of Digital Marketing

Terresa Aitken, Signal, Group Account Director

The room was packed with female professionals interested to learn more and the event was kindly sponsored by Makar gin (served with a slice of chilli!).

The session involved a very informal, beautifully honest Q&A with the 2016 delegates largely around motivations for applying for the programme and what they took away from it.

The motivations for applying ranged from “wanting to channel the fire in my belly”, to building leadership skills, to wanting to “be a better version of me”. One of the 2016 delegates noted “it’s rare to see something that allows women to be ambitious” and this really attracted her.

The programme runs over 6 months, involving 1 day for the first 5 months, and an investigative trip on the 6th month (last year it was London and Berlin). So does the programme deliver? All delegates agreed it was  life-changing. Benefits included “normalising ambition” and allowing yourself to acknowledge you are “shit hot”. The consensus on the stand out session was dealing with difficult people, described as being “given a coat of armour” to deal with all future situations. The presentation session also raised lots of comments and laughs and I got the sense that all the 2016 delegates had left the programme empowered with new confidence and personal insights but also with a super useful toolkit for getting through the day-to-day.

The trips to London and Berlin provided insights and surprises and all acknowledged that it was very empowering to meet female entrepreneurs and business leaders who were just like them. As one delegate stated, “I thought I was precluded from being that person” but on meeting these awesome women and observing their normality this sense disappeared. A few other takeaways they got from the trip:

- Taking the view “what is the worst that can happen?”

- You can fail, get up, talk about it, learn and move on (but do not miss out the talk about it and learn in this process!)

- Make sure as an individual or leader of team that you create time to step back and look at the cool shit you have created and achieved as this something we often forget to do.

And two business mantras picked up that would resonate with any agency:

- You want me to pitch? Pay for it!

- Death to timesheets

It was very clear that the 2016 delegates loved the programme and all felt they got a huge amount of worth out of it, stating the group dynamic was as important as all the stuff they learned on the way.

My favourite observation was, “the thing as a whole has unlocked the secret person inside me”.

Male or female – I think we all have one of those.

Find out more or apply now (Scotland only) here. Applications open today and close on Friday 7th July.

And check out how awesome TRC Media are here.

Anna Doyle
Posted by Anna Doyle

A member of the BIMA Team since 2012, Anna‘s time is focused on the day-to-day operations of BIMA, building BIMA communities across regions and disciplines and, best of all, spending time with BIMA members to learn more about their business challenges and aspirations. Based in Glasgow, Anna is also responsible for delivering member services and support for BIMA Scotland. Everyday offers a new insight. Previous experience includes 4 years in the BBC Arabic Service newsroom, heading up a pan-BBC World Service change management programme, and working in a diverse range of industries from financial derivatives trading, petroleum engineering and spring manufacturing.

View profile
Read next


19 Jun 2017

Keep your finger on the pulse

Join our mailing list to be the first to hear about cool opportunities, hot events and more.

Password Reset

Please let us know your email address and we'll send a new password straight to your inbox.