Crafting a brand identity for a British institution

23 Mar 2017

Posted by Daniel Tweddle

For several years Only have been supporting BIMA through the provision of brand and design services. In late 2015 we developed a new digital-first brand identity for the organisation that served to underline their confidence, professionalism and commitment to excellence. In the months that followed we created assets for presentation across a range of BIMA sub-brands including the BIMA Awards, BIMA 100 and Digital Day

The rebrand laid a foundation for a reinvigorated BIMA, committed to supporting excellence in digital across disciplines and throughout the UK. Since launching in February 2016 the organisation has seen a substantial uplift in membership, especially in regions outside of London. Today sees the launch of the final piece of this puzzle - the new BIMA website. 

We're delighted to see the new website go live and hope that it helps the organisation to continue to grow and exert its influence on the burgeoning UK digital industry. For more info about the work we've done for BIMA over the years and our process for creating the brand, head over to our case study



Daniel Tweddle
Posted by Daniel Tweddle

Dan Tweddle is founder and Managing Director of Only, a brand and design company. Working with clients across a range of sectors Only use research, strategy and design to connect brands with people in fresh and compelling ways. Their client list spans an international roster of startups and established brands. Specialising in applying research to inform strategy, Dan’s experience lies in creating and developing brands through a deeper understanding of technology and human behaviour. He has previously led transformative work for a range of global brands including Porsche, Aston Martin, Sony Music, WaterAid and The Foreign Office. Prior to being voted onto the BIMA Executive Committee Dan worked with BIMA to rebrand the organisation. Challenged to ensure the organisation maintains its relevance in a fast-moving digital world, Only launched the BIMA rebrand in early 2016.

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