Our judging panel is made up of former alumni, thought leaders and industry innovators.

Alex Goat

Judging: Champions for Change


Alex is CEO of youth-led creative network Livity. Livity exists to create a more positive future for young people - tackling big social issues, launching careers and working at the frontiers of popular culture. A social enterprise and purpose led business before either term existed Livity won BIMA’s Entrepreneurial Business and Grand Prix in 2017. Alex is a Pioneer’s Post WISE Woman, Hospital 100 and inaugural IPA Woman of Tomorrow.

Alex Goat

Alex Price

Judging: Rising Stars 

Alex Price is the founder of specialist digital agency 93digital, which he started in his bedroom before dropping out of university to build an award winning agency. Alex serves on BIMA's Young Talent Council helping to get more young people into the digital industry, and has featured in the BIMA 100 on two occasions previously in the Rising Star category. Alex was also named as The Drum's Agency Rising Star in 2016. 

Alex price

Andy Kent

Judging: CEOs & Leaders 

If you've not met Andy before he could arguably beBritain's most energetic tech entrepreneur. He is founder and CEO of Angel Solutions, a Liverpool based software agency established in 1999. This Ringmaster and his team of 50 (and growing) create innovative products out of an award winning circus themed office! Andy was in the 2018 BIMA 100, is the Chair of BIMA Liverpool and is a regular speaker at both local and national events. Andy now spends most of his time working across the city region on projects that invest in young people and mentors other businesses & aspiring entrepreneurs


Anna Rafferty

Judging: Marketing Directors & CMOS 


Anna Rafferty is Global Director: Digital Marketing, Digital Studios at BBC Studios.  She is tasked with running the digital marketing portfolio, leading the company’s short-form and social content production unit BBCS Digital Studios which makes digital-first video, audio, AR and AI content, driving the corporation’s reputation for digital innovation and editorially seeking and developing new IP, with the intention of launching new global brands. 


She joined BBC Studios from Pottermore, J.K. Rowling’s digital entertainment company where she was Director of Product, Content and Creative and part of the launch teams for Harry Potter and the Cursed Child and the Fantastic Beasts’ franchise.  Prior to Pottermore, Rafferty spent 11 years at Penguin Books where she was Digital and Audio MD.  She is on the board of the Women’s Prize for Fiction, the Ravensbourne Media Advisory Board and is Chair of digital arts and heritage charity Culture24, which programs and runs the Otherworld festival and the Museum Crush website.



Anna Raf

Alexandra Willis

Judging: Tech Trailblazers 

Alexandra has achieved industry-wide recognition in her use of content and technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport. A BIMA 100 2018, she is also an alumni of the WEF Young Global Shapers and two-time Drum Digerati.


Carla Raven

Judging: Tech Trailblazers 

As Strategy Director at SHARE Creative, Carla is responsible for bridging the gap between the data and creative and is known for placing consumers at the heart of any project.

With 10 years’ experience in various research, data and analytic roles,  Carla has helped deliver integrated campaigns and build bespoke data products across a variety of sectors and FTSE 350 brands spanning healthcare, automotive, FMCG, financial and lifestyle with clients including Sky, FCA, Southern Comfort, The North Face and Vans to name a few.

Carla has recently been featured in an inspirational piece for wearethecity.com as an identifited woman leader in Tech.

When she’s not at work she can be found salsa-ing around or spending time with her family.


Chris Averill

Judging: Entrepreneurs & Visionaries 


Chris graduated industrial design majoring in 3D animation focusing on leading innovative digital transformations including the World's first interactive TV service for HomeChoice, launching BUPA’s first website, setting up the Andersen Consulting digital practise, finally creating his own service design consultancy, WAE which he sold in 2016 to Globant.

Chris now splits his time between supporting businesses who are preparing for an exit, and as an advisor investor to start ups in tech, media and healthcare.

Chris Averill

Ete Davies

Judging: CEOs & Leaders  

Appointed as Managing Director in 2016, Ete has led AnalogFolk towards a period of unprecedented growth and creative excellence, which saw AnalogFolk placed 29th in Econsultancy's top 100 digital agencies 2017, and one of the ‘top four’ creative agencies; recognised in The Sunday Times Hiscox Tech Track 100, winning The Drum's ‘Content Marketing Agency of the Year’ and a runner-up for Campaign ‘Digital Innovation Agency Of The Year’.

A Drum Digerati “Top 100 people in UK Digital” 2017 and 2018 Alumni, Ete was recognised in the BIMA 100 in 2017 (‘Champion for Good’) and in 2018 (‘Leaders and Visionaries), as well as Creative Pool’s ‘Top 100 Influencers’ 2018 and Campaign Magazines 'Top 10 Trailblazers’ in 2017 and 2018.


Gregor McQuattie

Judging: Strategists & Consultants 


Gregor’s worked in Client Service for nearly 20 years and his experience spans the gamut of agencies. Starting out on the graduate scheme of TBWA\GGT Gregor’s risen through the ranks at agencies such as Tribal DDB, DDB London, RMG Connect, Wunderman, Sapient Razorfish and has recently taken on the role of Managing Director, Digitas UK. 


In his MD role, Gregor has responsibility for Client Services, Delivery and Operations and is constantly striving to help make work that delivers tangible business performance for Digitas clients including Sky, Formula 1, HSBC, Honda and GSK. 


Gregor was recently appointed to the role of Chair of the Client Services Council for BIMA and is looking to help re-establish the beleaguered role of Client service in today’s agency landscape. Out of work, Gregor can be found at the bottom of a wine glass – studying it apparently – or on the golf course.


Giulia Merlo

Judging: Rising Stars 

With a background in digital marketing and product development, Giulia currently leads a team of digital change agents at Cancer Research UK, and is the driving force behind the charity’s transformation journey. She’s embedded a hub and spoke model which devolves digital skills into the organisation through cross-functional agile teams. She works tirelessly to influence and educate, and frequently shares her experience with other charities. Giulia’s impact has helped Cancer Research UK becoming a sector-leading digital organisation and user-centric, lean and agile in everything they do.

Giulia is also a champion for diversity and inclusion in the workplace, and a passionate advocate for women in technology. 


Jillian Moore

Judging: Strategists & Consultants  

Jillian is the Head of Digital for UK & I at Atos, and a member of the board of Trustees at Eduserv. Over the last 20 years she has worked in Digital Transformation in Digital Agencies, Consultancies and SIs and has worked with many markets including CPG, Retail, Sport and Financial Services to bring together business transformation and new digital technologies to help clients do things differently.  Her practice at Atos includes all the buzz words from AI to IoT and everything in between.

Jillian Moore

Jiri Bures

Judging: Creatives & Designers 


Jiri has over 18 years experience in multi-channel brand communications, digital, broadcast and experience design. He is the Global Creative Director across the Ikea, Major League Baseball and Shell accounts at Imagination. Jiri’s work has been internationally recognised by the likes of Cannes Lions and  D&AD. An active member of the creative industry, he has judged on various awards panels including Cannes Lion, EuroBest and D&AD.


Prior to joining Imagination, Jiri led digital and fully integrated solutions for clients such as Orange, Intel, Jaguar, DreamWorks, and Fortnum & Mason at agencies in London, Sydney and Hong Kong.


Jiri won a global innovation award for a multi-channel experience he created for Johnson & Johnson. 


Joanna Hinchliffe

Judging: Client Services & Project Management 

Joanna is a stalwart client partner & visionary at Amaze and  a campaigner for driving and raising the profile of client services within the digital sector. Passionate about promoting the profile of talent in the North West, Joanna is part of the council that has established BIMA's Manchester presence over the past year.

In addition to leading a portfolio of global clients, delivering transformational business and marketing communication solutions, and having responsibility for the client services team in one the UK’s leading agencies, Joanna has found time to create a Client Service Community in the Northwest as well as actively promoting the national calendar of events.

Without Joanna, the North West would not have the connected, collaborative and digital centric client service community it does today.


John Treacy

Judging: Creatives & Designers 

After failing at being in a band John got into designing record covers instead. Then Napster happened so he swapped CD’s for CDing at Grey Direct and Joshua, before moving on to a senior position at AIS. He then traded one start up for another, spending 10 years as a founding partner and ECD at Elvis, winning Cannes, D&AD and The One Show as well as Agency of the Year along the way.  John moved to Proximity in 2013 and since then he’s helped the agency pick up nearly 200 awards, including a Gold Effectiveness Lion for The Economist and 17 DMA awards in 2017 and was named in Campaigns top 20 ECDs. He still can’t drum.

Lauren Pleydell-Pearce

Judging: Creatives & Designers 


Lauren co-leads PwC’s Experience Strategy & Design practice. With over 15 years experience building and leading diverse design teams in digital, integrated and creative agencies, she has led large-scale digital transformation projects for Audi, BT, Coca-Cola, EY, Huawei, Heineken, and Unilever. Listed by Campaign as one of 30 Female Creative Trailblazers in the UK, Lauren is a supporter of Creative Equals and SheSays as well as a Who’s your Momma Mentor. She plays an active role in contributing to and driving the UK Creative industry through the BIMA Creative Council, and her role as a D&AD Judge and Jury President, and D&AD Shift Sponsor.


Having recently joined the world of consulting, she is having fun designing beautiful things that work for the Global Fortune 500 as well as supporting start-ups and innovative market challengers.



Matt Clark

Judging: Students & Apprentices 


Matt is a Senior Manager within the Deloitte Digital Experience Design team. Originally a copywriter, he has 20 years’ experience of working with a range of blue-chip clients to help them define their digital solutions, from a user-centred, research-driven perspective. As Head of UX at Amaze, he built up the team and practice over a number of years, before moving on to Deloitte. Matt has participated in a number of community initiatives with BIMA, the Tech Partnership, Manchester Metropolitan University and the Candles online UX community.

Matt Clark

Nicola Rosa

Judging: Strategists & Consultants 

Creative technologist, experience designer, and digital strategist, Nicola works for Accenture where is leading the Extended Reality (XR) practice for Europe, and he’s also part of the BIMA council for immersive technologies where he helps defining best practices, use cases, and advantages of using XR. With more than fifteen years of experience in the media and entertainment industry Nicola is also a mobile transformation expert with multiple hits scored on the App Store and Google Play charts. Before Accenture he worked for companies like Atari, Spotify, Yahoo!, Virgin Radio and IBM IX.


Nancy Rowe

 Judging: Champions for Change


Nancy Rowe, is a passionate and committed Inclusion and Diversity champion within a region of 4,000 employees with extensive strategy, leadership and change management experience. Her experience spans a period of 20 years working in digital agencies in client facing, strategy, research and insight roles.


Her inclusion journey began through her involvement with the Publicis Groupe wide women’s network VivaWomen!, which she Co-Chaired for four years, before transitioning into leading Inclusion and Diversity across the Publicis Sapient International business full time. She has been a member of the BIMA Diversity Council since 2017 and has led a number of events and initiaitves designed to shine a light on the benefits of diverse teams and creating inclusive workplace cultures.


Nadya Powell

Judging: Champions for Change


Nadya is Chair of BIMA's Diversity Council and also Chair of Awards. She is on a mission to deliver business change by harnessing the power of creative thinking. As the co-founder of Utopia she is doing exactly that - Utopia is a culture change consultancy that 'Re-wires Business for Age of Creativity'.  Nadya is also the co-founder of Innovation Social which is an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better.  Additionally, she co-founded two Diversity networks and initiatives: The Great British Diversity Experiment, which seeks to drive diversity in communications; The So White Project which drives global media attention to the lack of diverse imagery in communications. In addition to her seat on BIMA's central council, Nadya is on the Advisory Council of the London Philharmonic Orchestra and this year was a judge for the Cannes Innovation Lions.


Peter Barker

Judging: Tech Trailblazers 

Peter leads the 30-strong technology team at Rufus, and is responsible for delivering properly engineered technology solutions to deliver the promise of our customer experience teams. He built his first website in late 1994 and has been involved in a number of UK digital firsts, including Internet Banking with Lloyds Bank and with Mercedes-Benz creating the first manufacturer platform to sell cars directly to the public. Since 2001 he has had overall responsibility for our technology platform choices and the process and standards underpinning how we design, build, run and support business critical solutions for clients such as The Gym Group, British Red Cross & Stagecoach Group. Currently Peter is involved in creating solution architecture for an international accommodation and hotel chain combining Smart Building IoT, mobility technology and behavioural economics to deliver a complete connected community.


Richard George

Judging: Marketing Directors & CMOs 

Following his recognition in the BIMA100 Rising Stars in 2016, Richard has continued to rise in the digital industry.

Joining Thomson Reuters 18 months ago, Richard has already made an immediate impact by leading a global digital transformation programme to re-imagine the customer experience. Central to this is a new enterprise-wide digital touch point, MyTR, which is a consolidation of multiple legacy portals. As well as providing the vision and strategy, Richard mobilised a team of 200 people to create the platform in just seven months.

With an ability to define and articulate the future digital vision, drive performance, and execute, Richard balances all parts of the equation to deliver digital success.

Sam Booth

Judging: Entrepreneurs & Visionaries

Sam is CEO and Founder of Just After Midnight, the go to support people for brands and their agencies. Sam has held senior roles at digital agencies across EMEA and Asia Pacific for over 10 years before founding the business. An entrepreneur with a reputation for creating new services and new ways of disrupting the traditional agency model, his experience over the years has helped him establish a healthy breadth of knowledge across the strategic, technical and creative elements of the industry.

Tash Willcocks

Judging: Students & Apprentices 

Tash has over 20 years of experience shaping future changemakers in the creative industry. She was previously programme leader of the BA and MA Graphic Design course at Salford University, and now facilitates the learning of worldwide postgraduate students that join the MA Digital Management and MA Digital Experience Design programmes at Hyper Island, where she is the Director of Masters in Europe.

Parallel to disrupting design education, she has acted as an album creative for the band Elbow (Island & V2), carried out Skateboard design collaborations with Linder Sterling and designed a phone for Meitu a Chinese technology company. Her popular daily typographic project, 'Mundaneaday' is now it its fifth year, and its demand has expanded her portfolio to include the commission of large scale hand-lettered murals in studios around UK. She recently built up MapMyMCR, a growing map of illustrated buildings and their narratives which is being developed to incorporate additional cities.


Alongside this she has a growing interest built through her learnings with the students at Hyper Island around habits, innovation and how your brain can be a help or a hinderance.

She has spoken about this at events such as TedX MCR, Creative Mornings Gothenburg, Refresh Estonia, HEC San Fransisco & the Oktoberfest Digital Festival Munich.


Tiffany St James

Judging: Students & Apprentices  


Tiffany founded Transmute, a consultancy embedding better workforce digital capability in large organisations and governments from Singapore to San Francisco.


Her consultancy defines the digital skills to drive businesses forwards and ensures the right skillsets, processes and technology are in place to deliver business goals or build knowledge in Leadership teams. She undertaken this currently for City Councils, Cabinet Office, National Trust and Viacom internationally.


Tiffany ran a decade of digital change programmes in the UK Government, including being the former pan-government Head of Social Media and recently digital and social media lead for pan-government emergency response teams.


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