Technology Council

Continuing to foster the strongest digital tech community in the UK.

About the council

The BIMA Tech Council reformed and restarted in 2019 under new co-chairs who drastically reduced the size of the council to expedite the definition of new core principles and creation of value for BIMA members. Their mission is to assemble and invigorate the UK’s current and future tech leaders. Their vision for 2020 is that we will forge a diverse and dynamic UK-wide tech community and provide a collaborative forum for sharing skills and lessons learned.


Alastair Cole, Founder & Performance Coach, The Uplift Partnership

Alastair Cole has over 20 years experience building and leading technology, innovation and business development teams. He founded The Uplift Partnership in 2020 to empower sales and innovation teams to perform better through a unique approach to coaching that combines people, technology and data.

Alastair has delivered innovation for Google, Apple, E.ON, Tesco, Barclays, Clifford Chance, Cadbury, Reed and English National Opera. Along the way he’s helped three independent agencies to successful acquisition through the creation of proprietary technology and IP.

A winner of technology and innovation awards from Econsultancy, BIMA, Ocean Outdoor and the IPA, Cole has spoken at numerous industry-leading events in the UK and abroad. His monthly op-ed on was that platform’s #1 most-read global column in 2017 and he’s been a Campaign judge since 2018.

Alastair is a qualified NLP Practitioner, an IDEO-accredited Design Thinker and a business performance coach. He received his Bachelor’s degree in Computer Science & Artificial Intelligence from Birmingham University.

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Lindsay Herbert, Global Chief Innovation Officer, IBM Garage GBS

Lindsay Herbert is an IBM Inventor, as well as the Global Chief Innovation Officer for IBM Garage GBS. In addition to creating innovations for IBM itself, Lindsay works with Garage teams around the world to devise and deliver real innovations that grow revenue and deliver lasting impacts for major organizations across every sector.

Her most recent invention is the IBM Instant Checkout, a revolutionary innovation for retail. This ground-breaking technology has resulted in international media coverage, including BBC World News and a segment on BBC Click.

Lindsay is also the author of Digital Transformation, a Bloomsbury business book that has received international praise for its practical framework on how to drive major change through innovation at enterprise scale.

A sought-after innovation speaker, Herbert’s core message is that real digital transformation is about learning to become more adaptive to change itself. Success comes from the ability to react to the small and early signs of change, leveraging data, technology and new ways of working along the way.

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Council Members

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