Human Behaviour Council

Understanding people is at the core of so much digital technology. We are helping to bring the research to life.

About the council

UX. Data. XR. So much of what the digital and tech industries do is fuelled by human understanding. Only by understanding more can we design better systems and create better products.

The Human Behaviour Council explores the latest research methods, bringing them to life for the benefit of BIMA members.

Human Insights Council News & Updates

Council Co-Chair

Allan Blair, Head of Strategy Innovation at ENGINE

Allan is the head of strategy for VaynerMedia London. With almost 20 years working at some of the UK’s top agencies  including Tribal DDB, adam&eveDDB and JWT, and innovative tech brands such as Motorola, Blackberry and MySpace; He’s gained experience across varying sectors from Financial Services, to Technology, Retail, Travel, FMCG and Automotive; leading and working across innovative and award-winning projects ranging from global campaigns and PR activations to business transformation, as well as digital products, platforms and services.

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Council Co-Chair

Dimitris Pinotsis, Associate Professor (Senior Lecturer) University of London-City & Research Affiliate at MIT pinotsislab.com

Dr Dimitris Pinotsis is a Associate Professor (Senior Lecturer) at the Centre for Mathematical Neuroscience and Psychology and the Department of Psychology at City, University of London. He is also a Research Affiliate at the Picower Institute for Learning and Memory and the Department of Brain and Cognitive Sciences at the Massachusetts Institute of Technology (MIT). Previously, he was a Senior Research Fellow at UCL’s Wellcome Trust Center for Neuroimaging and a Senior Scientist at MIT.

Dimitris holds a PhD and an MSc in Mathematics from the Department of Applied Mathematics and Theoretical Physics (DAMTP) of the University of Cambridge, UK. His research has been funded by the US Air Force Office of Scientific Research, UK Research Councils (EPSRC) and the Wellcome Trust. It spans diverse areas including machine learning, the analysis of big data in neuroimaging, theoretical neurobiology and nonlinear systems in mathematical physics.

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Council Members

Human Behaviour Events & Insights

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