Charities Council

Connecting third sector organisations who want to be more digital with best-in-class agencies and private sector companies.

About the council

We believe that all organisations have a responsibility to create lasting change in society and to support and protect those most vulnerable. Charities of all sizes lead that charge but we firmly believe they can do so much more with help from the digital industry.

Traditionally that support has emerged through direct funding and partnerships but there is always more that can be done and we strive to find smarter ways to make a difference.
We’ve set up the BIMA charities council to help connect incredible charities with best-in-class private sector organisations. We want every charity to make the most of digital on their terms to meet their objectives, regardless of their size, reach or income.

So if you want to use your knowledge and influence to harness the power of digital transformation and help amazing causes make the world a better place, then get in touch. We’d love to hear from you.

Join the council


Ian MacArthur, Chief Experience Officer at Sagittarius

Ian is a highly experienced and award-winning creative leader, specialising in bringing brands closer to their audiences through digital marketing transformation and optimisation. With nearly 30 years’ experience,15,000 projects under his belt, and more than £1billion raised for UK charities Ian is proud to have worked with some of the world’s most respected and impressive organisations and businesses.

His deep third sector experience started at Barnardo’s in the early 90s and later at NSPCC/ChildLine where as CMO he led the famous FULL STOP Campaign. In recent years he has helped everyone from RSPCA, British Red Cross and CRUK through to commercial brands like Apple, Nike and RedBull.

Recognised in The Guardian’s Future 50 to watch, The Drum’s Digerati and BIMA HOT100 for his work – he’s been lucky enough to win a host of awards and multiple Grand Prix for ground-breaking use of digital in advertising, design, marketing and social content.

Ian now heads up the Experience Optimisation (XO) division and Client Office at Sagittarius, working with all teams and clients to drive innovation and growth around the world.

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