We believe that all organisations have a responsibility to create lasting change in society and to support and protect those most vulnerable. Charities of all sizes lead that charge but we firmly believe they can do so much more with help from the digital industry.
Traditionally that support has emerged through direct funding and partnerships but there is always more that can be done and we strive to find smarter ways to make a difference.
We’ve set up the BIMA charities council to help connect incredible charities with best-in-class private sector organisations. We want every charity to make the most of digital on their terms to meet their objectives, regardless of their size, reach or income.
So if you want to use your knowledge and influence to harness the power of digital transformation and help amazing causes make the world a better place, then get in touch. We’d love to hear from you.
Ian MacArthur, Chief Experience Officer at Sagittarius
Ian is a highly experienced and award-winning creative leader, specialising in bringing brands closer to their audiences through digital marketing transformation and optimisation. With nearly 30 years’ experience,15,000 projects under his belt, and more than £1billion raised for UK charities Ian is proud to have worked with some of the world’s most respected and impressive organisations and businesses.
His deep third sector experience started at Barnardo’s in the early 90s and later at NSPCC/ChildLine where as CMO he led the famous FULL STOP Campaign. In recent years he has helped everyone from RSPCA, British Red Cross and CRUK through to commercial brands like Apple, Nike and RedBull.
Recognised in The Guardian’s Future 50 to watch, The Drum’s Digerati and BIMA HOT100 for his work – he’s been lucky enough to win a host of awards and multiple Grand Prix for ground-breaking use of digital in advertising, design, marketing and social content.
Ian now heads up the Experience Optimisation (XO) division and Client Office at Sagittarius, working with all teams and clients to drive innovation and growth around the world.
Stephanie Borne, Head of Product Development and Innovation at Shelter
Stephanie is currently Head of Product Development and Innovation at Shelter. Prior to that she held senior digital roles at Plan International, NSPCC, Wunderman and also headed her own consultancy, Swish Thinking and ecommerce venture, Blimey! boutique. She is and active member of #charitiesforum, working on ethics for the 4th industrial revolution and former Trustee for the Humanimal Trust.
Her approach is pragmatic: to combine insights and creative flair to advocate and deliver ambitious visions and plans that she turns into practical solutions that produce tangible results.
She creates teams of highly skilled experts but is also a keen advocate of devolution and cross-organisational collaboration. Whatever the context, she aims fosters a positive team culture based on respect, development, diversity and wellbeing.
Stephanie’s worked across marcomms, fundraising, retail and campaigning, digital transformation, product development and Innovation but more importantly on supporting and giving a voice to people who need it the most and helping address society’s inequalities.
She comes with a track record of successful and award winning people-centric design thinking, experience and data-led initiatives.
From working with children to provide them with a safe place to turn to for ChildLine’s Online service, to working with young people facing child marriage, FGM and discrimination to give them a voice to fuel Plan International UK’s campaigns, or leading on major transformation projects, Stephanie aims to lead with observation, insights, and empathy.
