Apprenticeships Council

Apprenticeships Council is working to ensure more young people take advantage of digital apprenticeships.

About the council

For any business wanting to expand its pool of talent, apprenticeships can be a great way of finding people early in the talent pipeline. The number of digital apprenticeship standards has increased in recent years, but many disciplines remain absent from the current list of standards. Too many people remain unaware of the potential of a digital apprenticeship. And more agencies could benefit from exploring the apprenticeship route.

That’s why the Apprenticeships Council is working to ensure more young people take advantage of digital apprenticeships.

Council Chair

Matt Connor, Chief Growth Officer at Paragon

Matt has spent his career in digital and data driven communications businesses, taking leadership roles across leading network and independent agencies.  His passion for big ideas, creativity and driving strong business returns has meant that he has delivered award winning work across a multitude of sectors.

Matt is a firm believer in shifting the diversity within our industry by focusing on the next generation and he is determined to drive greater access to our industry for the brilliant minds of the future.


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Caroline Canty, Founder & Coach at Craft Coaching

An ILM accredited Business & Performance Coach, with over 10 years’ experience working in the creative and digital sectors, Caroline set up Craft Coaching as a way of promoting her ethos that everyone can (and should) have a fulfilling career. Having trained and worked with apprentices and graduates in previous senior roles, she now delivers employability-focused masterclasses to entry-level creatives, is a Mentor and Guest Lecturer to the Business School of Manchester Metropolitan University, and is the Deputy Chair of BIMA’s Apprenticeships Council. She’s passionate about championing the wealth of opportunities that apprenticeship schemes present, especially in the digital sector, for both the apprentice and their employer.

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Council Members

Apprenticeships Events & Insights

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