Apprenticeships Council

Apprenticeships Council is working to ensure more young people take advantage of digital apprenticeships.

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About the council

For any business wanting to expand its pool of talent, apprenticeships can be a great way of finding people early in the talent pipeline. The number of digital apprenticeship standards has increased in recent years, but many disciplines remain absent from the current list of standards. Too many people remain unaware of the potential of a digital apprenticeship. And more agencies could benefit from exploring the apprenticeship route. That’s why the Apprenticeships Council is working to ensure more young people take advantage of digital apprenticeships.

The Apprenticeships Council objectives are:

  • To encourage active engagement in apprenticeship programmes from our membership base
  • To drive new access points for future talent
  • To partner with established apprenticeship programmes (as opposed to starting our own)
  • To build on the equity of digital day to engage school leavers
  • To promote opportunities for career shifts from non-traditional audiences – eg open apprenticeships from people who are beyond school age
  • To provide a platform for sharing the success stories of those who have built a career through an apprenticeship
  • To have over 25% of BIMA members have an apprentice in their business within 2025.

Join the council

Council Co-Chair

Matt Conner, Chief Growth Officer at DCX

Matt has spent his career in digital and data driven communications businesses, taking leadership roles across leading network and independent agencies.  His passion for big ideas, creativity and driving strong business returns has meant that he has delivered award winning work across a multitude of sectors.

Matt is a firm believer in shifting the diversity within our industry by focusing on the next generation and he is determined to drive greater access to our industry for the brilliant minds of the future.

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