BIMA partner

Great State

Great State is a brand technology agency.

About us

Great State is a brand technology agency. Founded in 2018, it is a merger between digital agency e3 and strategy consultancy LSU (London Strategy Unit). We are famous for our work for brands including Adidas, Arla, Mondalez, Honda, the Royal Navy and Orange. "We're called Great State because that’s technology’s promise - to create an open, united and fairer world. We focus on making a positive impact on our clients’ business, their customers and their communities.” Staying relevant is today’s biggest business challenge. Consumers have higher expectations that ever before - driven relentlessly upwards by rapid changes in technology and fierce competition in every sector. Even market leaders recognise that today’s magical competitive advantage will be tomorrow’s mediocre cost of entry. No wonder Jeff Bezos of Amazon talks about about customers being, “always beautifully, wonderfully dissatisfied.” That’s why we’ve created a new type of company. To live up to these rising expectations, companies need a partner that can transform their business. They need an agency that can help them develop a great brand, make it real through a great experience, and deliver it at scale through great technology - a partner that can get them into a Great State. So, we’re on a mission to keep brands relevant. To give both their owners and their consumers reasons for optimism - whether that’s at home, on the playing field, or on a naval base. We want everyone to feel they’re part of a Great State.
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Meet the team

Latest blog posts

Building the foundations for scale
By Helen Whittaker, 29 Oct 2019
Why Innovation Requires More Than an Open Mind
By Helen Whittaker, 28 Oct 2019
The Reality of Transformation
By Helen Whittaker, 13 Feb 2019
The reality of transformation: people always come first
By Helen Whittaker, 8 Nov 2018
"It's not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change" - Charles Darwin, 1809 This October representatives from Great State chaired, attended and spoke at the Innovation ...
Founders Don’t Scale And Other Lessons
By Helen Whittaker, 8 Nov 2018
How do start-ups transform into solid businesses with sustainable plans for growth? Over the last few years, we’ve developed brand and growth strategies for some of the world’s most successful scale-ups. These are organisations ...
Getting off the shelf can reignite growth in FMCG
By Helen Whittaker, 8 Nov 2018
All global consumer goods companies are facing up to changing consumer tastes and slowing growth. As Heinz UK announces new innovation plans and Unilever continues its acquisition spree, we’ve analysed the three biggest opportunities ...
Alcohol brands must connect directly with drinkers in a post-GDPR world
By Helen Whittaker, 8 Nov 2018
Mass drinks brands, like all consumer-packaged goods companies, have always struggled to know exactly who’s buying or consuming their products. The need to grow direct engagement with audiences is greater than ever. Whether you’re ...
Delivering on the promise of personalisation event: September 2018
By Helen Whittaker, 8 Nov 2018
At our recent breakfast event, it was clear that whilst everyone aspires to the promised land of true personalisation and most recognise the multiple benefits of an effective programme, many brands are still struggling to achieve ...
Think small to deliver personalisation at scale
By Helen Whittaker, 8 Nov 2018
Consumer expectations for highly-personalised products and services are growing. To stay relevant, brands consider personalisation a key priority for their businesses in 2018. However, delivering high levels of targeted personalisation ...
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