BIMA partner


About us

Entropy is a consultancy that maximises the effectiveness and efficiency of brands’ media, content and digital investments. Why are we different? We provide totally impartial and transparent advice to brands. We have no vested interests. Why should I care? We believe most brands can save 5 – 15% on their marketing communications spend with no negative impact on performance. In fact we’ll work with you to put in place some simple steps to significantly increase its effectiveness. Specialisms include digital supply chain transparency, zero based budgeting, GDPR compliance, marketing communications process development, measurement optimisation and digital transformation. Entropy was set up by Alex Tait. Prior to launching Entropy Alex led the UK & Ireland Media & Marketing Services team at Unilever where he was responsible for communications planning across their portfolio. He’s worked across diverse sectors in digital and ecommerce leadership roles having worked at brands including Kellogg’s, American Express and the Post Office. We work with some of the best minds in media, content, digital and data for the industry and for our clients.

Meet the team

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