The world has changed. We have too.

Since we last held the BIMA Awards, the world has changed. What matters – to us, our clients and the wider world – has changed too. It was time for our awards to reflect that.

That’s why we’ve created the BIMA 10. Celebrating work that makes a positive difference. Change not just promised but delivered by 10 digital-first projects that have solved real challenges, created new opportunities or that have done something in a brave new way.

Register Your Interest Here

 

The market sector, channel or technology you used doesn’t matter.

We’re interested in what you made happen, how you did it, and that what you did not only works but makes others wish they’d done it.

 

BIMA10:

This Changes Awards

Our industry never stops changing. When we took a long, hard look at our awards, we realised it was time for them to change too. BIMA is about driving the very highest level of innovation and excellence. Now, our awards are too.

This Changes Exceptional

It’s not about the size of your agency or PR budget. It’s not about the sector, format or channel. BIMA 10 is about original thinking. It’s about impact. It’s about something you did – or something you’re doing – that could influence the next decade.

This Changes How You Enter

It’s a level playing field for big agencies and small, new or niche companies. Entering is quick and easy. There are no categories. No lengthy submission forms. No never-ending awards ceremony.  And you’ll be judged by the very best in the business.

Get Ready

BIMA 10 launches 1 March 2021!

How to Apply?

Criteria & Eligibilty

Eligibility

To be eligible for consideration, your work must:

  1. Be DIGITAL (or have a significant digital component)
  2. Be by a British agency/brand and/or be for the British market
  3. Have been launched, completed, re-developed or shown substantial measurable progress since 1 January 2019 (projects in beta are eligible)
    Have in some way moved the game on and demonstrated how the organisation, product, service or idea is at the vanguard of digital
Criteria: Innovative

To win a BIMA10 you need to have created change not through continuous improvement, but by solving a problem with a new process, idea or product. We want to recognise people who solved real challenges that were worth tackling and who created a brave and different way to approach them.

  1. Did you use a new technology for the first time or use old tech in a new way? Why?
  2. Did you use new skillsets or set your team up differently to work with clients and partners
  3. How did time or budget constraints force you to think differently?
Criteria: Impactful

Numbers are important and we need to see them but you won’t win a BIMA 10 with page views and downloads alone. Whatever stage your work is at, from as early as beta, we need to see qualified R&D and evidence of the potential for genuine impact.

  1. What ROI did this project deliver – or has it delivered to date – against the challenge it tackled and can you / your client verify it?
  2. How did you ensure the design, craft and skills applied to the project were fit for purpose and contributed to the right outcomes?
  3.  What evidence have you got that it has real adoption from end users and has genuinely delivered – or is delivering – on the challenge set out?
Criteria:: Inspiring

A BIMA 10-winning piece of work needs to convince our judges that it will inspire people to work differently outside of the sector it was created for.

  1. Does it open up new audiences or unlock capabilities that no piece of work has before?
  2.  How will the industry be elevated by the design, skill, level of craft, the processes used or the sheer bravery of the project?
  3. What potential does the project have to push the needle in other sectors?

·       How is the project making people want to work differently?

Application Process

This Changes How You Enter

It’s a level playing field for big agencies and small, new or niche companies. Entering is quick and easy. There are no categories. No lengthy submission forms. No never-ending awards ceremony.

We want to encourage your creativity, so the 2 stage application process will keep questions to a minimum:

  1. A short application form will focus on a detailed summary of your achievement (find the criteria above)
  2. If your application is selected for stage 2 you’ll have 2 weeks to supply more detailed information
    At all stages, your application will be judged by the very best in the business.

Stage 1

Open for Entry 1 March 2021

With the criteria in mind, answer the following questions (200 word limit for each
  1. What was the challenge?
  2.  What was your solution?
  3.  How will you be able to evidence the impact of the work?

We don’t need to know details at this stage, but we do need to know that you have the evidence to show current and future impact at stage 2.

Where possible provide a breakdown and any important context such as where elements may have been provided in kind.

How much does Stage 1 cost?

Stage 1 is free for BIMA Members. Up to 2 entries per member.

£150.00 plus VAT for Non BIMA Members.

 

What are the timescales?

Open for entries – 24 September 2020

1st stage deadline – 22 January 2021

Stage 2

Open For Entry – TBA

Innovation
  1. How did your new process, idea or product create change?
  2. Did you use new technology for the first time or use old tech in a new way? Why?
  3. Did you use new skillsets or set your team up differently to work with clients and partners?
  4.  Did time or budget constraints force you to think differently? In what way?
Impact

Provide evidence to show that your work has created (or has the capability to create) real change. We need to see qualified R&D and evidence of the potential for genuine impact. For example:

  1. Evidence of end user adoption
  2. Evidence the work has genuinely delivered – or is delivering – against the challenge set
  3. ROI delivered to date, verified by the client
  4. Cause & effect: Evidence that your actions contributed to the right outcomes
Inspire

Explain the inspirational value of this work. For example:

  1.  How does it open up new audiences, unlock new capabilities and/or push the needle in other sectors?
  2. How will the industry be elevated by the design, skill, craft, processes used or the sheer bravery of the work?
  3. How is it making people want to work differently?
How much does Stage 2 cost?

The cost of entry for this stage is £350 plus VAT.

This fee is for members and non-members.

What are the timescales?

2nd Stage open for entries –19 February 2021

2nd Stage deadline – 5 March 2021

Key Dates

1 March 2021

Awards Open For Entry

Register Interest