To win a BIMA10 you need to have created change not through continuous improvement, but by solving a problem with a new process, idea or product. We want to recognise people who solved real challenges that were worth tackling and who created a brave and different way to approach them.

1. Did you use a new technology for the first time or use old tech in a new way? Why?
2. Did you use new skillsets or set your team up differently to work with clients and partners
3. How did time or budget constraints force you to think differently?

Numbers are important and we need to see them but you won’t win a BIMA 10 with page views and downloads alone. Whatever stage your work is at, from as early as beta, we need to see qualified R&D and evidence of the potential for genuine impact.

1. What ROI did this project deliver – or has it delivered to date – against the challenge it tackled and can you / your client verify it?
2. How did you ensure the design, craft and skills applied to the project were fit for purpose and contributed to the right outcomes?
3.  What evidence have you got that it has real adoption from end users and has genuinely delivered – or is delivering – on the challenge set out?

A BIMA 10-winning piece of work needs to convince our judges that it will inspire people to work differently outside of the sector it was created for.

1. Does it open up new audiences or unlock capabilities that no piece of work has before?
2.  How will the industry be elevated by the design, skill, level of craft, the processes used or the sheer bravery of the project?
3. What potential does the project have to push the needle in other sectors?

·       How is the project making people want to work differently?