To be eligible for consideration, your work must:

1. Be DIGITAL (or have a significant digital component)
2. Be by a British agency/brand and/or be for the British market
3. Have been launched, completed, re-developed or shown substantial measurable progress since 1 January 2019 (projects in beta are eligible)
   Have in some way moved the game on and demonstrated how the organisation, product, service or idea is at the vanguard of digital

To win a BIMA10 you need to have created change not through continuous improvement, but by solving a problem with a new process, idea or product. We want to recognise people who solved real challenges that were worth tackling and who created a brave and different way to approach them.

1. Did you use a new technology for the first time or use old tech in a new way? Why?
2. Did you use new skillsets or set your team up differently to work with clients and partners
3. How did time or budget constraints force you to think differently?

Numbers are important and we need to see them but you won’t win a BIMA 10 with page views and downloads alone. Whatever stage your work is at, from as early as beta, we need to see qualified R&D and evidence of the potential for genuine impact.

1. What ROI did this project deliver – or has it delivered to date – against the challenge it tackled and can you / your client verify it?
2. How did you ensure the design, craft and skills applied to the project were fit for purpose and contributed to the right outcomes?
3.  What evidence have you got that it has real adoption from end users and has genuinely delivered – or is delivering – on the challenge set out?

A BIMA 10-winning piece of work needs to convince our judges that it will inspire people to work differently outside of the sector it was created for.

1. Does it open up new audiences or unlock capabilities that no piece of work has before?
2.  How will the industry be elevated by the design, skill, level of craft, the processes used or the sheer bravery of the project?
3. What potential does the project have to push the needle in other sectors?

·       How is the project making people want to work differently?

1. What was the challenge?
2.  What was your solution?
3.  How will you be able to evidence the impact of the work?

We don’t need to know details at this stage, but we do need to know that you have the evidence to show current and future impact at stage 2.

Where possible provide a breakdown and any important context such as where elements may have been provided in kind.

Stage 1 is free for BIMA Members. Up to 2 entries per member.

£150.00 plus VAT for Non BIMA Members.

Open for entries –  March 2021

1. How did your new process, idea or product create change?
2. Did you use new technology for the first time or use old tech in a new way? Why?
3. Did you use new skillsets or set your team up differently to work with clients and partners?
4.  Did time or budget constraints force you to think differently? In what way?

Provide evidence to show that your work has created (or has the capability to create) real change. We need to see qualified R&D and evidence of the potential for genuine impact. For example:

1. Evidence of end user adoption
2. Evidence the work has genuinely delivered – or is delivering – against the challenge set
3. ROI delivered to date, verified by the client
4. Cause & effect: Evidence that your actions contributed to the right outcomes

Explain the inspirational value of this work. For example:

1.  How does it open up new audiences, unlock new capabilities and/or push the needle in other sectors?
2. How will the industry be elevated by the design, skill, craft, processes used or the sheer bravery of the work?
3. How is it making people want to work differently?

The cost of entry for this stage is £350 plus VAT.

This fee is for members and non-members.

2nd Stage open for entries –19 February 2021

2nd Stage deadline – 5 March 2021