Article

Announcing the BIMA Awards 2019 Finalists

17 Jul 2019

Posted by Rachel Johnson

“Awesome batch of work.” That was Sara Holt, Merlin’s Sales and Marketing Director, giving her response to the entries she was reviewing at this year’s BIMA Awards.

Rachel Wells of MullenLowe Group was judging the “innovative, clever work” in the Content & Communications category. And Rob Hinchcliffe, also judging Content & Communications reflected on “So much great work (and a nice judging panel too!).”

You get the picture.

On 11 July, dozens of the industry’s finest gathered together to argue (in a nice way) about how on earth they were going to turn hundreds of impressive entries into a handful of exceptional ones.

But they did it. Here, then, is your BIMA Awards shortlist for 2019:

Your finalists...

Categories:

Communications & Content - Over 70K

Gurls Talk, produced by R/GA London for Nike

Malaria Must Die, produced by R/GA London for Malaria No More

Nike 'Mercurial Launch Installation', produced by Mill+ for Nike

Nulla Puo Fermarci (Stop At Nothing), produced by AnalogFolk for Nike

Pages of the Sea, a nationwide art project commemorating Armistice, produced by TH_NK for 14-18 NOW

Parents vs Kids, produced by VCCP for O2 NSPCC

Take On History, produced by The AELTC 

Communications & Content - Under 70K

Aston Villa FC 2018/19 kit launch, produced by Isobar for Aston Villa FC

Raising funds and awareness for Nestle's Cocoa Plan, produced by Good-Loop for Nestlé

Wake Up The Devil Inside - 唤醒“魔”性, produced by Qumin for Manchester United

Data & Performance Marketing - Over 70K

BMW: using data to target car buyers, produced by Zone for The BMW Group

GTI Superdrives, produced by Tribal Worldwide London for Volkswagen UK

Lexus Europe KOKO Optimisation, produced by AmazeRealise for LEXUS Europe

Take me to your dealer: Effective prospecting in a crowded market place (Programmatic & Social Display) produced by GTB for Ford

Using AI to discover new audiences & drive revenue for Domino’s Pizza UK & Ireland produced by Jaywing Intelligence for Domino's

Data & Performance Marketing - Under 70K

Spurring campaign actions with Facebook Instant Experiences, produced by Manifesto  for Ramblers

There's No Substitute for Good Display, produced by NMPi for Liverpool FC

Emerging Technology - Over 70K

Eyekandy's Point and Place AR Shopping App, produced by Eyekandy Limited for Global Brands and Retailers

Heartsense, produced by Cambridge Heartwear

Ki for Lucy Zodion - An IoT Platform for Smart Cities, produced by Parallax for Lucy Zodion

Malaria Must Die, produced by R/GA London for Malaria No More

Mill Mascot, produced by The Mill 

OVR Fear of Heights, produced by Oxford VR for NHS

Wonderscope - A Brief History of Amazing Stunts by Astonishing People, produced by PRELOADED/Within for Within

Product & Service Design - Over 70K

Hive Link, produced by Centrica Hive

McDonald's Happy Meal Readers, produced by R/GA London for McDonald's

SXT Partner Notification Service, produced by Bit Zesty Ltd for SXT Health CIC

The Digital Blue Badge Service, produced by Valtech for Department for Transport

Tim Peake Space Descent, produced by Cheil UK for Samsung UK and Science Museum

Product & Service Design - Under 70K

Beringar, in collaboration with R/GA London Ventures

Cup Club, in collaboration with R/GA London Ventures

Transformation & Consultancy - Over 70K

J B Cole UK | Hamerville Media Group digital change strategy, produced by J B Cole UK for Hamerville Media Group

Placing digital into the DNA of Knight Frank’s business, produced by TH_NK for Knight Frank

The Changing Workplace - Future of Work, produced by Cancer Research UK

CYBG boosts credit turnover and gains 3,175 working days with Dynamics 365 for Sales, produced by Redspire consultancy for CYBG

Transformation & Consultancy - Under 70K

A world first product for trailblazers in insurance, produced by Foolproof for AXA XL

Crimestoppers web application – Hermes, produced by The Pull Agency for Crimestoppers UK

Proactis - from PPT to Product in 3 months, produced by CreateFuture for Proactis

Website & Apps - Over 70K

Get Creative, produced by BBC and Goodboy, for BBC Children's

Inclusive Design for Scope, produced by Aqueduct for Scope

Working with LV= to deliver a significant step-change across its General Insurance business, produced by TH_NK for LV=

Website and Apps - Under 70K

Animal Health Trust, produced by Studio 24 

IUCN Red List, produced by Modern Human 

Leeds Bradford Airport website, produced by Parallax 

BIMA Advance Award for Startup of the Year   

Anything is Possible

Cup Club, in collaboration with R/GA London Ventures

LetsBab

StateZero Labs

BIMA Advance Award for Talent/Diversity Initiative of the Year   

Creative Mentor Network

Hidden

The Valuable 500

TRC Special Edition

WhiteHat GB

Sectors:

Automotive - Over 70k

Keeping Audi in the driver’s seat, produced by Somo for Audi

Mitsubishi Motors Company - MiPulse, produced by Critical Mass for Mitsubishi Motors Company

Automotive - Under 70k

#AutoTraderGoals, produced by AmazeRealise for Auto Trader

Energy, Utilities & Telecoms - Over 70K

Ask Tili – Your home move assistant, produced by Equator for Spark

Carbon Neutral World, produced by Imagination for Royal Dutch Shell

Vodafone Web Simplification 2 – Creating a global community & framework, produced by Digital Detox for Vodafone

World’s First 5G AI Stylist, produced by Poke London for EE

Financial Services - Over 70K

Deep Fraud, produced by Weber Shandwick for HSBC

ismybillfair.com produced by Studio Republic for ismybillfair

Scotiabank Digital Mortgage Application – leading the home ownership experience, produced by The BIO Agency for Scotiabank

FMCG - Over 70K

Alexa, Send Me A Sample of Diet Coke Exotic Mango, produced by Send Me a Sample for Coca-Cola

Healthcare - Over 70K

Amplifon Hearing App, produced by Publicis Sapient for Amplifon

Glow New Media - SafeTeam Guardian, produced by Glow New Media Ltd 

SXT Partner Notification Service, produced by Bit Zesty Ltd for SXT Health CIC

Leisure & Sport - Over 70K

Look&Book, produced by VCCP for easyJet

Nulla Puo Fermarci (Stop At Nothing), produced by AnalogFolk for Nike

The Championships, Wimbledon, produced by The AELTC & IBM Sports Interactive Experience  for The AELTC

The FA - Match Day, produced by Zone and Cognizant for The Football Association

The Jockey Club, produced by AmazeRealise 

Leisure & Sport - Under 70K

Toilet Role - How a Gaffbot got people talking, produced by Cubaka for Virgin Trains

Wake Up The Devil Inside - 唤醒“魔”性, produced by Qumin for Manchester United

Media, Entertainment & Arts - Over 70K

Blueleaf & Tate, produced by Blueleaf for Tate

Brawl Stars Global Launch, produced by Waste Creative for Supercell

Public Service & Not for Profit - Over 70K 

Inclusive Design for Scope, produced by Aqueduct for Scope

Malaria Must Die, produced by R/GA London for Malaria No More

Pages of the Sea, a nationwide art project commemorating Armistice, produced by TH_NK for 14-18 NOW

Parents vs Kids, produced by VCCP for O2 NSPCC

UN Big Data Global Working Group Marketplace: Improving Human Lives and Protecting the Environment, produced by Other Media for United Nations Big Data Global Working Group

Public Service & Not for Profit - Under 70K 

AILSA – an Artificially Intelligent Lightweight Shelter Assistant for Shelter Scotland, produced by Equator 999 Design for Shelter Scotland

Interactive fundraising tools, produced by Sightsavers

IUCN Red List, produced by Modern Human for IUCN Red List

Operation Denial, produced by We Are Social for  The National Holocaust Centre & Museum

The Most Human Instinct, produced by Weber Shandwick for  Unicef

Retail & Fashion - Over 70K

Bang & Olufsen Brand Experience, produced by Publicis Sapient for Bang & Olufsen

Helping Specsavers reframe the specs purchase experience, produced by Sideshow for Specsavers

The Greggs Vegan Sausage Roll Launch, produced by Splendid Communications and Havas PR for Greggs

Technology - Over 70K

Hitachi Vantara Virtual Rack Configurator - AR/AI Interactive Digital Display and Native App, produced by 4 Roads Limited for Hitachi Vantara


Huge congratulations to those who made the list, because the standard of those that didn’t was astonishingly good. Thank you to our judges who made our day easy (even if the quality of entries made your day incredibly difficult). Thanks to everyone involved in making the judging day happen. And most of all, thanks to everyone who submitted an entry. From what we’ve seen, there's some amazing working happening in digital and tech.

Book a bundle

This year’s Awards ceremony takes place on the same day as the very first BIMA Conference (18 September). To celebrate, we’re bundling up the tickets so you can enjoy both for less.

To benefit from even bigger savings, book before 31 July.

Book a bundle now

Awards Ceremony only

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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