BIMA DialoguesBIMA Breakfast Bites: Web Design, Relationship Meltdown, and the Big Bad Recession
- Date:19th Jun 2008
- Time:08:30 - 10:00 hrs
- Price:£35.25 [Register]
- Member Price:£23.50 [Register]
- Venue:Bar 19/21
- Address:Soho House 21 Old Compton Street London W1
BIMA is very pleased to welcome to this Breakfast Bite, Craig Menzies, Senior Analyst with Forrester Research
For Web site owners, finding the right interactive agency to take on their Web design project is hard enough, but creating a long-term healthy, happy and productive working relationship can be harder still. And on top of that, how do Web site owners and agencies get the best quality work while in the midst of an economic downturn?
- · How can Web site owners and agencies get the best from their Web design projects?
- · What are the common problems (and remedies) for client/agency relationship meltdowns?
- · What do some of Europe’s top agencies think about how the economy will affect their businesses?
Craig is based in London, and his research covers the design capabilities of interactive marketing agencies in Europe, and how prospective clients can work with design vendors to achieve their business goals. He also focuses on how user-centered, brand-conscious, research-driven Web design can have a positive impact on both the online customer experience and the bottom line. Before joining Forrester, Craig was a senior technology consultant and the head of technology for Logan Tod & Co., head of technical and eCommerce for leading UK retailer I Want One of Those.com, head of database operations for one of Canada's largest direct marketing firms, and a freelance Web designer and database marketing consultant
